Push Strategy- Having a booth at other college or a college fairs can create brand awareness of the MBA program to other collages in a local area increasing the awareness of students that are thinking about getting a MBA. On campus tours can be another excellent way to help a student to decide whether or not that this is the campus where they want to get their MBA. A population of those getting their MBA is working professionals in the promotional ads if the promotion of the MBA program flexible scheduling for working adults would increase interests for adults that are looking for an MBA program to fit into their already busy working schedule
Pull Strategy- Many people who get their MBA later in their working ceareer has their current employer pay for some of it or all of it, but books can still be expensive. If towinson was at a premium and the school was able to help pay for the books at a discount rate then the MBA program would look more appealing to those where towition is not a factor. MBA programs should also focus on the aulmiu and offer a discount for also taking the MBA course. With Alumi students there is already a high level of brand loyalty because they are graduates from the undergrad and while they are in the undergrad program they are easy to market to because the students are on campus and can easily be reminded of the program while they are finishing their undergrad degree.
Push Strategy- By directly selling the shoes to the customers in a showroom face to face can create interest in the brand and foot traffic thought the store. Air Jordans are a type of basketball shoe therefore the store should be designed as a basketball court where customers can try on the shoes and actually pl...
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...et markets. Finally creating products that meet the needs of the target market are extremely important to meet the need for those specific types of products. As the market changes and consumers want and needs change it is important to have R&D be prepared to create products that meet these future needs. If you are able to research and develop a product that meets the future needs of the target market in the simulation your company will be able to capture market share because your product relates best to the target market needs and wants best. These three points are the most important factors in the simulation but the most important by far is purchasing market research to better understand the market and where your target market wants and need will be in the Future. Without this research the simulation will be difficult to maintain a completive edge in the simulation.
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