In 2008 Dave Carroll posted a song about his real life experience with United Airlines. While boarded, Dave observed luggage handlers throwing his $3500 guitar. Upon landing and inspecting his guitar he found damage to the guitar. After a year of attempting to get reimbursed damages for the guitar, United Airlines denied his claim. In 2009 Dave released his song, United Breaks Guitars, on You Tube, the first of three songs capturing his experience with United and their policies. As of 21 February 2012, there were 11,564,933 You Tube internet views of Dave Carroll’s song, United Breaks Guitars. In the first day the video posted 150,000 views. Four minutes and thirty seven seconds of a humorous song about Dave’s experience with United Airlines. Song two posted 1,425,008 views, song three posted 468,482 posts. As of all fads they fade such as the “United Breaks Guitars” series and the progression of the nightmare for United Airlines.
Besides the good gesture donations by United in Dave’s name, the guitars from Taylor Guitars for the second video, or even the song hitting the top download on ITunes a week after its release, United experienced a public relations nightmare. Social media monitoring is now a must for companies, big and small. Word of mouth is now amplified by Twitter and Facebook or other social media sites. Every internet website and most advertising ads on television have a social media function such as Follow or Like. The social systems follows one post then shares with their followers who share with their followers. It becomes an epidemic and eit...
... middle of paper ...
... increased revenue, intercepting bad press by immediate action by the organization, or protecting the organization reputation through monitoring has proven that social media has benefited most organizations.
Griffith, Terri L. “Tapping Into Social-Media Smarts.” Wall Street Journal. Wall Street Journal, 25 Apr. 2011. Web. 22 Feb. 2012.
Hanna, J. (2010) HBS Cases: United Breaks Guitars. Working Knowledge: Harvard Business School. November 29. Retrieved November 27, 2010, from http://hbswk.hbs.edu/item/6492.html?wknews=112910
Petrecca, Laura. “Small businesses use social media to grow.” USAToday. USA Today, 17 Feb. 2012. Web. 22 Feb. 2012.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Today maximizing wealth and creating financial independence requires some art some science, but mostly common sense. To be successful, you must use a variety of skills in planning the outcome, implementing the plan and controlling the desired results. Coordinating these three steps is an on-going and ever-changing process. Many of the barriers we face today are caused by uncoordinated and non-multiplier plans, which are loaded with opinions. This in turn leads to confusion and an uncontrolled situation.... [tags: Finance]
921 words (2.6 pages)
- The greatest ethical problem that is facing American businesses today is the secured and unsecured use of social media by both employers and employees. Should employers be able to use social media networks as a way to recruit future job candidates. Or should employers be able to dictate what their employees put out on their own social media accounts when they are not on the job hours. These are all questions that arise from the employees’ point of view, what about the employers point of view. Would you want your employees talking bad about your business on social media.... [tags: Ethics, Employment, Business ethics, Economics]
1248 words (3.6 pages)
- I. Symptoms. Many healthcare organizations use social media such as Facebook, Twitter, Pinterest, and Instagram, to engage with patients and consumers, and marketing and communications. Through social media, millions of people publish their thoughts and interests through blogs, consumers rely more online for information, and the public has access to quality and cost ratings. Some healthcare organization sites offer patients a place to share positive experiences and personal stories to help consumers determine where to obtain healthcare services.... [tags: Social media, Sociology, Game theory, Policy]
743 words (2.1 pages)
- Corporate social responsibility involves business practices with initiatives that benefit society. The company has an economic and legal responsibilities, which are required, ethical responsibility, which is expected, and a philanthropic responsibility, which is desired. The arguments for it are that corporations increase long-term profits by operating with a CSR perspective. Also, pro action is sometimes better than reaction. This means that if businesses proactively participate in CSR and have it as a part of their core values, there would be less negative reaction from the public, and therefore better reputation and goodwill.... [tags: Corporate social responsibility]
748 words (2.1 pages)
- John Deere has recently been challenged by the Justice Department from filing a lawsuit challenging Deere & Co.’s planned acquisition of a high- tech farming equipment line from Monsanto Co., saying the deal would suppress competition for technology that allows farmers to plant crops at higher speeds. The misguided statement of U.S allegation as the news affected Deere to lose their share value and wrongly accused Deere will dominate the market. There is a broad view to define it, it shows John Deere is buliding “the proposed acquisition benefits farmers by accelerating the development and delivery of new precision equipment solutions that help farmers increase yield and productivity,” (Kend... [tags: Social responsibility, Customer, Globalization]
742 words (2.1 pages)
- In this day and age, humans are online more than ever. The use of online social media such as Facebook and the use of search engines like Google are a part of daily life. Every one in thirteen people are Facebook users and the numbers are growing (Marche 69). Thanks to Google, people do not need to spend hours in a library looking for research. Now everything that someone needs to know is right at their fingertips. The online world is becoming a major role in everyday life, such as spending hours of browsing through endless amounts of information, socializing on Facebook, and, in general, making daily life easier and causing social and mental issues.... [tags: Facebook, Social media, Google, Want]
763 words (2.2 pages)
- Nowadays, billions of people all over the world are using social media every day. Have people ever thought about the benefits of social media. Why would they use social media in daily life. Social media has been a large part of life for the majority of people because it offers us many benefits and makes our life easier. For instance, people can be more aware of the surroundings, people can communicate with people even over long distances and people can meet new acquaintances by using social media.... [tags: Facebook, Social network service, Distraction]
890 words (2.5 pages)
- INTRODUCTION Ninety percent of American young adults (ages 18 to 29) use social media (Pew Research Center, 2015). According to Pew Research Center (2015), women are more likely to use social media than men. It is important, then, to consider the impact of young females’ presence on social media networks such as Instagram, Twitter, and Facebook and how these platforms influence decision making processes. RESEARCH TERRITORY Literature in this field has addressed the relationship between a female’s social media use and her perception of self (i.e.... [tags: Social media, Sociology, Research]
964 words (2.8 pages)
- An 'economic cost-benefit analysis' approach to reasoning sees actions favoured and chosen if the benefit outweighs the cost. Here, the benefits and costs are in the form of economic benefits and costs, such as, monetary loss or profit. One who is motivated by such an approach will deem a course of action preferable if doing so results in an economic profit. Conversely, actions will be avoided if they result in an economic loss (Kelman 1981). Importantly, when thinking about the cost-benefit approach, it should be borne in mind that its proponents are not strictly motivated to act ethically, unless the cost of not doing so is sufficiently high, or if acting ethically will result in economic... [tags: utilitarian approach, maximizing benefits]
921 words (2.6 pages)
- Social media networks are communities of people who typically share a common behaviour, idea, interest or activity. A social network indicates a graph of relationships (social familiarities) within a group of individuals (people, organisations). Social networking sites have increased in the last decade. The most popular social networks include Facebook, MySpace and LinkedIn. They facilitate communication by providing a variety of ways for users to interact with each other like e-mail or instant message.... [tags: Marketing, Social media, Social network service]
981 words (2.8 pages)