Masterchef Israel’s Diaspora Representation

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Gil Productions’ most popular television format Masterchef Israel draws in an audience through emphasizing aesthetically the multiculturalism of the contestants. On the season three finale, two of the finalists added their own distinctive flavors and spices to their final meals, thus separating their creations from the average Israeli dish. Masterchef winner Tom Franz migrated from Germany to Israel, and even while cooking kosher for the show still managed to use his German delicacies. Masterchef Israel seized the opportunity to frame Tom Franz’s merging of cultures on the show as the acceptance and appreciation of diaspora nationalism. Through emphasizing Franz’s cooking style, the judge’s appreciation for the variation in the dishes, and the camera focusing on the types of ingredients used, Masterchef Israel aesthetically reflects Israel’s cultural bonding through diaspora nationalism.
Masterchef frames Franz as a humble chef who is aware of the Israel kosher practices, and yet does not let these cooking limitations hinder his German influences and creativity. Citizens of Israel take great pride in their nation, and when new migrants join, there is a notion of “what Israelis specifically call "social absorption" ("klitah hevratit")”, “a purposeful activity designed to guide the newcomers in a ‘remaking of the self’” (Golden 9). Franz engages in the social absorption of Israeli culture on the show, which allows him to learn how to excel in cooking the cuisine while sticking to his German roots. While interviewing Franz on Masterchef, the camera zooms in on the kosher food while he speaks. At the same time, Franz talks in a voice over and mentions he does not view kosher as a limitation but rather as enrichment that could open u...

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...methods, cultural bonding becomes more acceptable and prevalent in the media as Tom Franz becomes the image of a modern Germany.

Works Cited

“German stirs up Israeli TV cooking show”. The Local. The Local Europe, 29 Jan. 2013. Web. 2 Dec. 2013.
Golden, Deborah. "Storytelling the Future: Israelis, Immigrants and the Imagining of Community." Anthropological Quarterly 75.1 (2001): 7-35. ProQuest. Web. 3 Dec. 2013.
Hall, Stuart. “Cultural Identity and Diaspora.” Identity: Community, Culture, Difference. Ed. Jonathan Rutherfod. London: Lawrence & Wishart, 1990. 222-37.
Kim, Youna. "Diasporic Nationalism and the Media: Asian Women on the Move." International Journal of Cultural Studies 14.2 (2011): 133-51. ProQuest. Web. 3 Dec. 2013.
Mannur, Anita. "Culinary Nostalgia: Authenticity, Nationalism, and Diaspora." MELUS 32.4 (2007): 11,31,155. ProQuest. Web. 3 Dec. 2013.

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