Mass Media Essay example

Mass Media Essay example

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Before fast spreading technology was introduced, politicians had limited ways of gathering supporters for their political agenda. Today, technology is used to spread a lot of information to many different people around the world. Online websites play a vital role in spreading political agendas throughout the masses of the country. Through the technological changes, including Facebook, Twitter, and Rock the Vote, political agendas are beginning to spread through demographics that were harder to target before the Internet became easily accessible. These demographics include men and women eighteen years of age and older.
Over 500 million people are active on Facebook, a social networking site where anyone can voice their opinions and ideas. Nowadays, “ Social networking sites have increased youth mobilization [during] election season by creating a way for students to share and access campaign information and support candidates”(Facebook). This “Facebook Effect,” allows the Web site to be helpful for politicians because the majority of the voting population that is harder to reach are the younger generations. David Kirkpatrick, wrote The Facebook Effect: The Inside Story of the Company that is Connecting to the World, which gives deep detail about the Web site and its rapid growth over the years. Kirkpatrick believes that Facebook is an immediate reference when a person is doing research because it has an “amazing ability to convey messages between people very efficiently and for messages to spread virally” (Rettig). Within Facebook, there are groups, public event invitations, and personal pages to candidates that all users can access. This brings politics to a personal level, deeper than just listening to a speech or debate. It als...


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...04 Apr. 2011. .
Orr, Jimmy. "Politicians Using Twitter: Morons or Visionaries? - CSMonitor.com." The Christian Science Monitor - CSMonitor.com. 27 Mar. 2009. Web. 04 Apr. 2011. .
Rettig, Jessica. "How Facebook and Mark Zuckerberg Are Changing Politics - US News and World Report." US News & World Report | News & Rankings | Best Colleges, Best Hospitals, and More. 15 July 2010. Web. 04 Apr. 2011. .
"Rock The Vote." Creating Awareness Among Young Voters. 06 Nov. 2010. Web. 04 Apr. 2011. .



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