Media influences their audiences in many ways, one of which is done through advertising. People prefer to believe that they are not being affected by advertisements however “advertising’s influence is quick, it’s cumulative, and for the most part, it’s subconscious” (Killing Us Softly). Advertisements are everywhere, found on televisions, buses, on the sides of buildings, on the Internet and in the magazines we read. Mass media affects each member of society even when they don’t realize it. Its reach is vast and its message seeps into the very fibers that are woven together to create a culture of misperceptions, mostly about women.
While the media attempt to target every individual, the level of publicity is dictated by gender, and the majority of harmful messages are focused more on women. Women are often illustrated as inferior and “appear in poses that are more “canted”, more exaggerated and grotesque, more off-balance and tentative than tho...
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..., independent women, it just so happens that a sexually attractive women is socially accepted and any woman not falling in that category is not seen favorably. However, products eventually do break and “beauty” will inevitably fade since the standard constantly change.
Conclusively, the media are a business that rely on people, and like any business, their purpose is to create opportunities for generating profit. The problem lies within the way women are treated by the media- as products rather than human beings worthy of dignity, individuality, and respect. The media use discrimination, objectification, and dehumanization to change women’s bodies. The result of this is a rise in low self-esteem and dangerous body modification procedures. As long as women’s bodies continue to be shunned instead of celebrated by the media, these negative consequences will continue.
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