While some concerns such as deception, invasion of privacy, advertising saturation, and excessive violence apply to multiple channels of communication, others are medium specific. For example, the public’s primary anxieties about the Internet include fraud, spam, and the availability of pornography to children, while the primary concerns about telephone have included telemarketing and wiretapping. Overall findings suggest several substantial and escalating concerns such as the erosion of press credibility and trust in the media at large. (p. 15)
Despite these concerns, the American society still seems to be enslaved by the mass media practices, resulting in a culture exposed to highly selected information and subjected to various amounts of consumerist views. Referring to what Cooper examined, the concerns not only are transparent through diverse mediums but through the actual people that are conveying these messages. We need to take a look inside the minds controlled by these mediums.
Communications Theories and Mass Media Consumption
The first communications theory I will examine is cognitive dissonance. In order to understand the correlation between cognitive dissonance and media dependence, it is imperative to understand the concepts involved within cognitive dissonance. In A First Look at Communication Theory by Em Griffin (2009), according to social psychologist Leon Festinger, dissonance can be defined as a mental...
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... L. (1977). Decision making: A psychological analysis of conflict, choice, and commitment. New York Free Press. Retrieved March 21, 2011, from http://www.hillconsultinggroup.org/assets/pdfs/articles/8-symptoms-group-think.pdf
Mahmood, R. (2006). Money Talks, Culture Walks: The Elevation of Consumerism Over Culture on American Television. Conference Papers -- International Communication Association, 1-39. Retrieved from EBSCOhost.
VC. (2010, April 28). Mind Control Theories and Techniques used by Mass Medias | The Vigilant Citizen. The Vigilant Citizen. Retrieved March 29, 2011, from http://vigilantcitizen.com/vigilantreport/mind-control-theories-and-techniques-used-by-mass-media/
Works, B. L. (1964). Mass Media Reflect More than Form America's Mass Culture. Business & Society, 4(2), 25. Retrieved March 30, 2011, from http://bas.sagepub.com/content/4/2/25.citation
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