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The Role of the Mass Media in Influencing Political Process
Mass media effects on electoral process
Influence of the media on politics
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In our day and age, mass media have become such a large aspect of our lives. The world is dominated by mass communications; it shows that the media is a large part of determining political agenda. The current generation relies on their mobile devices and internet to keep up to date with what is going on throughout the world and their life. It has become easier to keep up to date with current events, especially with the United States Presidential election. The media has a tremendous influence on politics that aid to shape the public’s opinion. To obtain information and assistance in developing an opinion in the election, voters rely on mass media to deliver knowledge about the race. There are a handful of media outlets that people can collect …show more content…
All forms of media are used by the public to express and create opinions, engage in politics, and contact leaders such as the presidential candidates. One way Americans can stay connected to political events is because of social media. In chapter eight of the American Government and Politics in the Information Age, the authors discuss participation and voting in the information age. In this chapter, it states “people also can actively take part in politics through media” (Paletz et al.). Having resources such as internet chat rooms and television and radio call-in shows creates a space for Americans to express thoughts or opinions on a certain political discussion. The problems with the media reporting on politics are the bias and stereotypes that accompany the discussion.
The media use stereotypes in their campaign reporting to characterize groups of voters. Media attention focused on the “angry voter” for almost two decades, beginning in the 1980s (Paletz et
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Without social media, people would not be as passionate about who they think would make a better President of the United States. The political process now relies on news channels, Facebook, Twitter, etc. to boost participation in the youth vote. “In the U.S., 53% of people 18-24 have a smartphone and 56% of all Americans have a social media account, making it a key way to influence young voters” (Williams). Reaching out through social media could and has catch the attention of youth voters across the United States. The relevance of the youth vote is because voters between the age of 18 and 24 are the future leaders of our society and the involvement in elections helps create new outcomes and voices to be
The purpose of this article is to persuade the reader that social media is the new alternative to mainstream big money ads for politicians. Cary’s intended audience is politicians, political campaign managers and politically engaged citizens. The tone of this article is informative but slightly opinionated. While Cary does back up her claims with notable quotes and statistics the main support for her argument is her professional opinion. Cary was formerly the
In Nicholas Carr’s article “How Social Media Is Ruining Politics”, Carr writes about the effects that social media has on politics. In his article, Carr focuses more on the negative effect that social media has when it comes to politics. Some points that he makes about social media include specific examples like the recent presidential campaigns, how other technological advances over the years have effected politics, and the effectiveness that social media has on politics
Media finds its central role in the democratic debate in providing information, analysis, and a diversity of perspectives to the public. In recent years, with what is known as a media revolution, the amount of telecommunication outlets has increased dramatically. Often called “a product of healthy market competition,” the media revolution has theoretically expanded the public’s access to a multitude of facts, opinions, and general information (Miroff, et al. 2015). However, with a
Mattie Hernandez Ms. Poth Eng. IV. 1 5/5/14 The Media's Influence on Girls is Detrimental to their Health
The internet was first used to a limited extent during the 1992 election by the Clinton campaign using email, bulletin boards and discussion groups(Wagner, & Gainous, 2009). “The discussion group 'alt.politics.Clinton' received approximately 800 postings a day at the height of the campaign”(Wagner, & Gainous, 2009). The internet first became important in the 1996 election with each major candidate running for president created their own website(Johnson, Braima, & Sothirajah, 1999). These websites have changed from basic information sites “brochure-ware” to large-scale feedback based fund-raising enterprises(Trammell, Williams, Postelnicu, & Landreville, 2006). These changes have mirrored the advancement and sophistication of the internet itself. Much like the internet, online campaigning has moved from novelty to necessity; This is true at the national level as well as the local level. A Pew Research Center study showed that during the “2008 election 74% of internet users went online to take part in, or get news and information about the campaign, representing 55% of the entire adult population” (Smith 2009); This use is expected to grow into the future. This study used telephone interviews conducted November 20 to December 4, 2008 among a sample of 2,254 adults, 18 and older. The sample used a random digit sample from telephone exchanges in the continental United States.
After witnessing a hotly contested election and the massive amounts of campaigning done by both parties in effort to inform the public and reach as many voters as possible, one question still remains poignant: Where do we get our information? The myriad landscape that is the media today, can be accessed from almost anywhere, and has, in many ways, entrenched itself in American culture, replacing what used to be standard outlets of information. Television and print news have long dominated the average American household in terms of being used to access information, but new outlets, like the internet and film have grown into major ways in which people learn about what is happening in the world. The emergence of so many varied sources of information, however, and the ever-growing accessibility of unchecked information raises a different question; not so much the source of our information but rather, what is the quality of the information we are getting? Mass media has long had an influence on society and an in depth look at its most popular forms today would most definitely reveal several glaring inequities in the way TV networks, print media, and internet websites communicate information. Many media sources are slanted, one way or another, in their views and coverage of people and events. Everette Dennis once stated that objectivity is what sets apart American mass media from the rest of the world and is one of the most important precepts of American journalism (103). In present times, however, media that provides completely impartial analysis of the facts is either hard to find, or deemed incredible. The fact of the matter is that in a large portion of mass media outlets what is best described as obj...
In the last three decades, polls became an important instrument for the media, especially television networks, to determine who wins and who loses the election. Caprini conducted a study about the impact of the early prediction of a winner in the 1980 presidential race by the television networks. He observed that, shortly after 8 p.m. Eastern standard time, NBC announced that, according to its analysis of exit poll data, Ronald Reagan was to be the next president of the United States (Caprini, 1984, p. 866). That early call was controversial because the polls in many states were still open at the time and, in some of th...
The researchers present findings that indicate that a politician’s popularity in the voting booth may be related to the frequency with which the candidate is talked about on social media. The researchers goes on to discuss how further research may conclude that social media has a bigger impact on voting outcomes than traditional forms of media, and how that could potentially shape the future of voting.
Social media including Facebook, Twitter, Instagram, Youtube, Flicker, internet websites, and blogs are becoming mainstream attracting a younger more technology savvy voter. Many candidates in the last elections learned to use these mediums so not to overlook tech savvy voters and learned how to use these to their advantage. Candidates took to the internet to raise awareness, state views, and even successfully raised donations. Social media was able to provide instant feedback on the standing of a candidate often days or weeks sooner than a more traditional poll.
Unquestionably the media being newspapers, internet, radio and television, influence society. They can affect, have affected and will continue to affect the progression of life in this nation and around the world, as electronic technology continues to be the chosen mode of communication for a whole generation, offering direct, often anonymous influential information.
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
The definition of mass media is “a means of communication that reaches large numbers of people in a short time, this can consist of the use of television, newspapers, magazine, and radio”, and within the last decade the internet as well. (HarperCollins) The media can actually be a minor or major effect on individuals depending on how or what their view is on the particular subject or matter. The effects it plays on individuals and societies will depend on the exposure to the subject matter at the time, but it effects all ages from young to old.
The Mass Media has had a greater in influence on modern culture than either education or history.
In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then make them appear more salient. Similarly, priming works by repeatedly exposing certain issues to public. As the issues get more exposure, the individual will be more likely to recall or retain the information in their minds. This paper will discuss these three factors played out systemically by media and how our opinions are constantly being influence and shape by them.
The mass media has played a key role in shaping people’s lives. The modern society’s use of mass media including TV, radio, newspaper, as well as print media has largely influenced people’s ideas regarding themselves and the society at large. This is evident from their behavior towards themselves and their community as well as their treatment of the environment. While some experts believe that the media is to blame for most of the negative behavioral traits among the active members of society, the majority agree that the media makes people understand and develop a positive sense of association with their society within which they live, making it easy for them to identify and get their role in it.