Essay on Mass Media and Gatorade Advertisements

Essay on Mass Media and Gatorade Advertisements

Length: 868 words (2.5 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Mass media an effective tool when it comes to the social aspects of life, and help convey messages that have an impact on society. Companies use the advantages of the media to commercial their products. They also appeal to viewers by creating trust and reliability through endorsements of respected, influential people such as athletes and celebrities. Major companies also appeal to their consumers through reason and logic, as well as appeal at an emotional level to persuade potential customers into purchasing their products. In earlier advertisements, the alcohol and tobacco companies would use major issues men, women, and people of different race have faced and appeal at an emotional level. Through the rhetorical appeal of pathos and ethos, and linking visual images with words to persuade viewers into purchasing their products, the Gatorade Revolution commercial illustrates the comparison of evolution between the innovative products and accept all people as equals.
Gatorade compares the innovative product with the change in society and acceptance of all human beings as equals by linking visuals with phrases. Gatorade indirectly exploits the fact that at one point in history, people of different races and women were treated with little respect and given no rights which includes playing professional sports. Gatorade implies the ways in which society has changed and has accepted women and those of different race as equal human beings by having star athletes advertised in their commercial. One in particular that stands out is when the script in the commercial says “(a)thletes trained longer, stronger and changed the game”, the visual representation of Muhammad Ali, Michael Jordan, and Serena Williams are a...


... middle of paper ...


...erefore, athletes who are affiliated with Gatorade create credibility with the products by incorporating that if consumers were to use their products, they too can succeed to meet their goals and in other words be like Mike.
Gatorade has been a very successful company over the past few decades. Their success has resulted in endorsements of major athletes. With endorsements of such renowned athletes, Gatorade creates trust and credibility with their viewers through example of famous athletes who have had prolific careers. Gatorade has also appealed to their viewers at an emotion level, through issues women and people of different race face. Athletes endorsed in this commercial also have the implication of linking words with pictures by comparing the innovative product and the changes in the way society has begun to accept all human beings as equals.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on The Impact of Mass Media Advertising on Society

- In a culture that relentlessly promotes avarice and excess as the good life, consumerism is essentially expected. Numerous billboards, posters, flyers and spam mail commercializing products on a daily basis could prove it. Cutting edge technology also allows advertisements be experienced through the use of mass medium and it is nearly impossible to escape the invasion of advertising. Continuous exposure to advertisements has indeed impacted numerous consumers, in which most of them are unaware to the situation and companies are taking advantage of this by allocating big budget to improve and develop advertisements solely to persuade consumer’s preferences toward their brand or product....   [tags: mass media, advertisements, advertising]

Better Essays
962 words (2.7 pages)

The Effects Of Mass Media On Individuals Essay

- The definition of mass media is “a means of communication that reaches large numbers of people in a short time, this can consist of the use of television, newspapers, magazine, and radio”, and within the last decade the internet as well. (HarperCollins) The media can actually be a minor or major effect on individuals depending on how or what their view is on the particular subject or matter. The effects it plays on individuals and societies will depend on the exposure to the subject matter at the time, but it effects all ages from young to old....   [tags: Mass media, Advertising, Media, News media]

Better Essays
1339 words (3.8 pages)

Power Of The Mass Media Essay

- Power of the Mass Media The Mass Media has made a huge impact on society for over 100 years now, from newspapers to the internet; media has shaped our society for better and for worse. The Mass Media has been used for several different things over time including propaganda, advertisement, entertainment, and information. Since the beginning of Mass Media, it has been growing rapidly becoming much more involved in our daily lives than it ever has been. The Mass Media has the power to heavily influence our daily actions and even our thought processes....   [tags: Mass media, News media, Media, Marshall McLuhan]

Better Essays
1439 words (4.1 pages)

The Role Of Mass Media On The Modern Democracy Essay

- edia is one of the tools or channels of communication used to store and convey information or data from one source to the other. In the modern democracy, media play important functions. Mass media is considered essential in the modern democracy. When the media is given freedom of expression by the government. Madison argues that democratic government requires informed and educated society for it to work effectively (166). He further affirms that democracy also imposes problem and require an institutional solution....   [tags: Mass media, Journalism, Journalist, Democracy]

Better Essays
1094 words (3.1 pages)

Audience Segmentation : Media Advertisement Essay

- According to Hollerback, “nearly 60 percent of African Americans said that most television and print ads are designed only for white people.” An analysis of audience segmentation among mass media revels that amid advertisement, company’s consumers are often categorized into subgroup based off of gender, age, and race. Theses sub groups are then employed to define what a consumer likes and would likely be purchased based on the classification of each person. Audience segmentation is considered the new step into the footing of communication, which could increasingly improve the components of marketing among companies....   [tags: Advertising, Mass media, Public relations]

Better Essays
1690 words (4.8 pages)

Essay about Mass Media And The Impact On Daily Life

- Mass Media and the Impact on Daily Life Media is everywhere. Spending a whole day purposefully avoiding media in todays tech savvy, media saturated world is difficult. Phones that have connection to the Internet, Television, radio, books, movies, billboards are all ways the media communicates with us. To avoid media is almost impossible it seemed. Without interacting with the media it is easy to notice what hold it plays in daily life. This task may not have been an easy one, but it was a very eye-opening adventure....   [tags: Advertising, Mass media, A Great Way to Care]

Better Essays
881 words (2.5 pages)

Essay on Mass Media Influence On Underage Drinking

- Literature Review Mass Media Influence on underage Drinking In 2013, Engels, McClure, Sargent, Stoolmiller, and Tankski preformed the first empirical test using the Heuristic model. Engels et al. (2013) obtained media data from Neilsen Media Research. Engels et al. (2013) used the model to tested mediators amount of alcohol promotion exposure. (Engels, McClure, Sargent, Stoolmiller, & Tanski, 2013) In addition, researchers used the model to test the alcohol marking brand reasoning behind the marketing for the target population....   [tags: Alcoholic beverage, Drinking culture, Mass media]

Better Essays
1347 words (3.8 pages)

The Function Of The Mass Media Essay

- Ebony Booth 4726601 Explain the function of the mass media in promoting democracy. To what extent do you think the mass media succeeds in this function. Give TWO reasons for your view. The conditions contributing to democracy have evolved significantly from the idea’s formation in Ancient Greece, where only a limited number of citizens participated. Today millions of people are involved in their countries democratic processes and therefore the process surrounding democracy have too changed. The continuation of modern democracy requires the mass media to connect the governing and the people....   [tags: Mass media, Journalism, News media, Democracy]

Better Essays
1495 words (4.3 pages)

Mass Media's Impact on Teens Essay

- The Mass Media according to the Microsoft Encarta Encyclopaedia 2000 is defined as the primary means by which information and entertainment are delivered to the public. The term is usually used to refer to newspaper, television, radio and Internet sources. The Mass Media is perceived by many to have a great impact on teenagers but it is not always verifiable whether this impact is one that enhances or negates the total development of teenagers. The researcher is specifically narrowing this focus however on the teenagers in Southfield with the hope of seeing the extent to which the Mass Media impacts on these teenagers, the nature of this impact (if it exists), the...   [tags: Mass Media Essays]

Free Essays
1924 words (5.5 pages)

Mass Media Essay

- Mass Media The media, which is somewhat reflective of society, has become a powerful tool in shaping our culture. Advertisements are the foundation for mass media; they sell images, values, success, normalcy, and romance. Daily, we are exposed to advertisements whether they are written or commercial. Jean Kilbourne says in her 1979 video Killing Us Softly, "advertisement is part of our air pollution" (1979). Advertisements have social consequences that give them the ability to reinforce objectification of women?s bodies, and display images that may cause male violence against women, sexualize young girls, infantile grown women....   [tags: Advertising Women Media Essays Females]

Better Essays
2492 words (7.1 pages)