We will begin our rebuttal using the main points Group 8 has stated in their opening arguments as subtitles.
When asked “has human nature ever changed in history?” Group 8 responded that human nature has not ever changed in history. Human nature has in fact changed and evolved over the course of thousands of years. Although we still require the basic necessities to survive, the decision making process on these products has become so much more complex. For instance, water; it is needed to fulfill our basic survival needs but there are so many options for consumers to consider, such as filtered, flavoured, vitamin, spring, etc. Another example can be seen within food; consumers have the freedom to choose between gourmet, traditional, junk, etc. With that in mind, it meets the criteria for the other levels at the same time (such as esteem). To say it is the only need met at this level would not be correct.
Insurance does not ensure safety, but rather gives the consumer a piece of mind; it does not physically protect a consumer from harm. Consumers will still buy products regardless of how "safe" they are deemed to be. If consumers demands safety then producers will provide it. If all products were forced to provide "safety features" then consumers would be paying for that added feature they did not value. Products do not need to be considered safe for consumers to want them (Velasquez, M., 2011). For example, cigarettes do not contain a single health benefit, but consumers will continuously buy them regardless of how harmful they are. An...
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...ions purposed by Maslow.
In conclusion, it is evident that Maslow’s theory of hierarchy of needs can no longer be applied to today’s consumer behaviour. Yes, consumer behaviour can be classified and categorized, but it cannot be placed in a specific order in which the consumer will feel each class and category. There are too many factors to consider and cannot be measured through a hierarchy. To this day, Maslow’s hierarchy of needs is a theory that has yet to be proven to predict consumer behaviour, but rather predict motivation.
Langton, N., Robbins, S., & Judge, T. (2012). Organizational Behaviour: Concepts, Controversies, Applications. Toronto: Pearson Education Canada.
Peter, J. P., Donnelly, J. H., & Vandenbosch, M. B. (2008). A Preface to Marketing Management. McGraw-Hill Ryerson.
Velasquez, M. Business Ethics: Concepts and Cases. (Pearson, 2011).
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