Analysis Of Abraham Maslow's Hierarchy Of Needs

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Considering the fact sixty-two percent of people watch television every day, most people don’t realize how advertising commercials use Abraham Maslow’s Hierarchy of Needs to sell products. They use this to sell products because Maslow’s needs come in five levels and describe the things that each person wants to achieve in life. The levels start with the Physiological needs which are the basic needs such as food and water. The second level is safety this level deal with things such as employment, security of the body and more. The third level is Love/Belonging and deals with friendship and family. The fourth level is Esteem needs and appeals to people’s confidence, achievement, and others things. The final level every person wants to achieve …show more content…

They’re standing looking out the window in disappointment as an awful thunderstorm is taking place. The woman scared jumps into his arms, and he hugs he then pulls out a diamond necklace from Kay jewelers and he tells her he’s right here and always will be. She seems very happy and hugs him in joy then puts the necklace on. While the rain and thundering is in the background, once the necklace is on she puts her arms around his neck and tells him to not let go ever. With a view of one of the Kay store locations a narrator for Kay comes on and says “now you can surround her with the strength of your love, another reason why Kay is the number 1 jewelry store in America”. After that, Kay includes there signature catch phrase “Every kiss begins with Kay” and the advertisement is over. This ad sells jewelry, yet still appeals to Maslow’s hierarchy of need levels love/belonging and esteem needs. Kay jeweler appeals to the love/belonging needs in this commercial by creating a time when men can by their product for the girl in his life to make her love him. This emotion appeals to his wanting a family or sexual intimacy Maslow’s love/belonging level needs. The esteem needs are met when he gives her the necklace. When he does that it boost his self-esteem to see how happy she is this then appeals to Maslow’s Esteem level

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