Convenience offerings are the ones that are the most commonly known and understood. These products are the products that are the necessities of life. What this means is there is not much competition for buyers, because many people need or want these products in their day to day lives (Tanner & Raymond 2010). The packaging does not necessarily matter to them; they may even opt for a generic product just because it is a few cents cheaper. Certain can food products, such as vegetables, or soups would fit into this category. Products that I know I personally have bought in the convenience category (and have chosen the cheaper route!), are shampoos and bath soaps. Another stand out quality for the convenience offerings, is they are marketed in a way that they will be found in almost every grocery or superstore around. If you want or need it, you will find it locally.
The second of the consumer offerings is identified as shopping offerings. These products can be well known brand items, that the customer wants, but is willing to shop around for the best deal on the item (Tanner & Raymond 2010). There may be two competing companies (both well-known brands and similar products), but the customer will research both to see what is the most affordable and works at a high quality standard. Products that fall under this category can involve makeup products...
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...you are in charge of marketing convenience offerings, your job is to make sure the product is in a visible part of a store, and the product should sell itself. Shopping offerings however, need to offer a better discount than the competitor, while at the same time have better packaging because the customer will be shopping around. Specialty offerings need to have some type of opulence to them to lure in someone willing to spend a much higher amount on your product, instead of buying a “knock-off” that resembles it. Lastly, if you are marketing an unsought offering, making sure your product or service is the best in the industry by acquiring a good reputation is the ticket to getting business. These offerings all differ slightly in the way that they have to appeal in some sense to the customer, but they all have the same end goal of having a devoted customer.
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