Marketing, Word Of Mouth, Is The Process Of Brands Getting Their Message Out

Marketing, Word Of Mouth, Is The Process Of Brands Getting Their Message Out

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Influencer Marketing, also known as "word of mouth", is the process of brands getting their message out through people who are influential to their target market.

It 's no secret that traditional marketing practices have declined and consumers are now more skeptical than ever. Brands have had to find ways of connecting with potential customers in a more authentic way.

Although a consumer may love a brand he/she is weary of the message distributed by them. However, posts created by influencers, even when #ad #sponsored is included, aren 't scrutinized to that level and are seen as more organic. Based on this, today 's consumers turn to their peers for recommendations and never buy before doing their research. Don 't believe me?

92% of consumers rely on referrals from people they know above all else (TapInfluence)
Marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate (McKinsley)
That is why now more than ever adding active influencers to your market mix is important.

Tip #1
If you want your influencer marketing strategy to be a success I recommend you turn to more than one influencer.

Influencers come in three flavors as defined by Cision

1. Organic Influencer
While celebrity or niche influencers may have little to no connection to your product or service, organic advocates truly love it. These people do not need compensation or any convincing to promote your brand – because they already do it!

Organic advocates can be difficult to find, since they usually have a small audience, but they can be integral to your success. Audiences are often tuned in to celebrity and niche influencers’ inauthentic enthusiasm for your brand, which could tu...


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Tip #7
My final and most influential tip on influencer marketing is timing. If you followed my #1 tip on working with multiple influencers coordinate their campaigns to go off simultaneously. If you selected the right influencers, picked a catchy #hashtag, and timed it just right you will be trending. That my friends means you had a successful campaign.

Wrapping it Up!
So there you have it, 7 tips to influencer marketing. Like anything else in social media marketing put effort into the planning phase. Remember,

Failing to Plan is Planning to Fail
If you are hoping to be an "influencer" stay tuned for my next post. I 'll provide you top tips on how to become an influencer sought out by brands.

As always, thank you for taking the time to read my posts. I would love to learn your thoughts through a simple like, comment or share!

Until next time......

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