Marketing Towards Children Essay

Marketing Towards Children Essay

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Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
During this past decade, advertising companies go out of their way just to get the new scoop or trend children are into, gathering information and distributing it to other companies. Information such as what types of idols they enjoy to wh...


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...chemes to manipulate people and don’t worry too much about it. Since it is being taken care by others and is not an unknown factor of the world. However, even in these cases, we cannot allow future notice of children to be turned into hyperactive manipulative consumers in advertising schemes, for the sake of the future.



Works Cited

(1) Schlosser, Eric. "Business." Kid Kustomers. N.p.: n.p., n.d. 519-26. Print.

(2) “Youth Oriented Advertising.” Issues & Controversies On file: n. pag. Issues & Controversies. Facts On File News Services, 23 Aug. 2004. Web. 7 Apr. 2014. Http://www.2facts.com/article/i0501650
(3) Mizerski, Richard. "The Relationship Between Cartoon Trade Character Recognition And Attitude Toward Product Category In Young Children."Advertising. Uscf, n.d. Web. 16 Apr. 2014. .

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