Marketing Tips by Hospitality Professionals
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ARTICLE:
10 Marketing Tips
Dining has become one of the most common forms of entertainment. People are dining out more than ever, and the internet is one of the biggest marketing tools out there. Restaurant marketing and public relations in 2007. Here is a list of some of the newest tactics that restaurants will be using this year.
1. Web and interactive marketing
Over the past few years, the use of Web and interactive marketing has increased drastically. This trend Is only going to keep growing in 2007 as restaurants take advantage of search engineer optimization tools and pay per click offering. Blogging, Podcasts and You Tube video posts are other popular Web marketing tools. Burger King’s popular Subservient Chicken site was one of the first Web campaigns to prove that interactive marketing can be successful for restaurants.
2. More viral campaigns
Buzz marketing, word-of-mouth campaigns, and stories will be a big part of restaurant public relations this year. When Starbucks sent a car around Washington D.C. with a coffee cup stuck on the roof, it handed out $5 coupons to good Samariktans who notified the driver. This campaign not only created a buzz around town but also received plenty of media coverage, both locally and nationally.
3. Increased PR budgets
Mass-media advertising is becoming less effective for many smaller restaurants because they can’t compete with the larger chains. As a result, many will start dedicating more of their marketing mix budget toward public relations, spending more than the old standard of 5%.
4. Larger-than-life-PR events
When Senor Frog’s debuted in the United States with the opening of its first location in Myrtle Beach, it decided to memorialize the even by creating the word’s Largest Pair of Underpants and earning a spot in the Guinness Book of World Records. KFC recently created the world’s largest logo 87,500 square feet becoming the first brand visible from outer-space. You can expect to hear about more larger-than-life PR events and stunts in the coming year, especially from large chains with the budget to support it.
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