Widely adopted by the general public then by companies, the Internet fast imposed itself to become the archetypal media in terms of communication and search for information in all the domains today, and it is true whatever is the position of each in the society.
With the development of the Web 2.0 which made Internet participative, the Internet users are now capable of expressing themselves, interacting, and giving their opinion onto everything (products, services, brands, companies, cultural property) and on everybody, via multiple platforms on Internet. To criticize a restaurant on Cityvox, to note a seller on eBay, to denounce the actions of a brand or a company via a viral video on YouTube, to support a candidate for an election, to become a fan of a brand on Facebook or to follow it on Twitter, to recommend products to friends is so much behaviour which become more and more common.
In this context, the social media which include blogs, forums, platforms of video sharing as YouTube or of photos as Flickr, but at first and above all else the on-line social networks, became inescapable at the Internet users. The most known of them, Facebook and Twitter, attract millions of users worldwide and generate new uses.
As the Internet is growing faster and faster every day social networks allow now to the consumers to use it as not only an information tool but also for interaction and buying process reasons. Indeed with the emergence of online social media, social networks are becoming more and more the place to be for users and companies too.
Facebook has now more than 800 million users and is becoming a new way for marketers to recruit consumers, reinforce loyalty and reputation.
New ways for online advertising are now possib...
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The rapid growth of the social media networking makes life different. According to the real time internet live statistics, the internet users in the world are now more than 3,338,000,000 and keep rising every day (Internet Live Stats, 2016). Social media like Facebook, Sina microblog (Weibo), Twitter, Instagram and YouTube are defined as the online communities which allow users to create and share their own content (Bolton et al., 2013). The faster and easier information exchange brings a new trend of marketing communication established and makes traditional peer to peer word of mouth spreading go online. Social media provides a platform for consumer to engage in electronic word-of-mouth. It can be either positive or negative statement on the product brand or service which made by potential, actual or experience users on the internet (Themba & Mulala, 2013). Facebook is one of the fast developing social media. It brings up a new trend of social media marketing. Facebook influenced customer behavior and suggested to be one of the most critical metrics of social media usage (Schultz, Schwepker & Good, 2012).
Social media networks are online platforms that electronically connect people, social media uses phone, computers. Boyd and Ellison, (2007) stated that social networks refer to marketing of personal information to the public through the internet. Social networking sites are web networks on which numerous people post private information and have the ability to share messages with other people. Facebook, Twitter and Instagram are examples of social media sites allow other people to develop profiles, post videos and photos, share messages, and communicate with family and colleagues (Paul, Baker & Cochran, 2012). Popular free social networking sites allow users to
Businesses have quickly learned that the use of social media as a valuable selling tool. Many of these marketing departments have set up these social media networks to exchange ideas in areas of marketing to appeal to the internet audience. This use of social media serves two purposes; to engage in conversation with the consumer and to get their message out. The fundamental goal is to reach a wide audience to generate more business. The popularity of these social network sites such as Facebook is due largely to their viral nature; self-promoting. The users of these social networking sites, the consumer, spread the word for the merchant (Burdge, 2011).
Social media is the fruit of the current Web 2.0 technology. It is a series of organized applications which need to have internet connection to realize their functions of producing and interchanging of the contents generated by users (Kaplan & Haenlein, 2010). To be clearer, the social media is what we use to exchange information in daily life through internet. The implementation of social media can be found all around us, especially with the development of portable devices, and easier internet access. With constant upgrading on mobile platform, and the efforts of internet suppliers, more and more people can now enjoy the social media applications and media web sites with a relatively lower constraint by time and space. Through using social media tools, people can receive or deliver information quicker and more effectively. The implementation of social media has made the earth smaller. Thus, it may bring about many impacts which may significantly change people’s lives.
Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Social media does not only give the users information, but it also allows the users to interact with other user...
According to Currie (n.d), social media are the various electronic tools, technologies, and applications that facilitate interactive communication and content exchange, enabling the user to move back and forth easily between the roles of the audience and content producers (p.3). The explosion of social media (social networking websites, blog, and text messaging) has really chang...
According to Ramana (2012) Facebook is a new way for communication, connecting with friends, family and organisations all over the world, users can create personal profiles, upload photos, share videos, send message (chat features), share status on profile page with other users (Ramana, 2012). Facebook was launched in 2004, and then it reached more than 750 million active users in 2011, and half of them logged on daily. Users spend more than 700 billion minutes per month on the site (Boy and Ellison, 2007). Moreover, Facebook is rapidly becoming one of the most popular tools for social communication. However, Facebook is different from other Social Networking Sites since it demonstrates an offline-to-online trend; the majority of Facebook friends are met offline and then added later (Ross, C., Orr, E. S., Sisic, M., Arseneault, J. M., Simmering, M. G., & Orr, R. R. 2009). Surely, Many...
Social media has become part of the everyday life for most people, in part due to the ease with which it facilitates communication, allowing people to connect with others who have similar interests, and share information. With the use of social media platforms, which acts as a home base for an online community, people are able to share activities, post opinions, and update status in minutes. In addition, social media tools enable users to upload and share media, blog about an issue, and use software downloads (apps) that link them to a wide range of goods and services available. The pace at which social media is growing shows no chance of slowing anytime soon either, with over half of adults connected to one or more social media sites.
NY Times/Carr,David 2008. How Obama Tapped Into Social Networks Power. [ONLINE] Available at: http://www.nytimes.com/2008/11/10/business/media/10carr.html. [Accessed 12 February 2012]
Social media is becoming the most important and influential technological advancement in our country since the internet was created in the 1960s. For the longest time people were only limited to e-mails to make communication to one another and there were no large scale social media sites available. However, the internet started taking off in the early 2000s as new generations started bringing to the table new and more advanced ideas. Facebook was invented in 2004, where people were able to connect with whoever they wanted throughout the world to communicate and be able to share anything. On their
Online social media (OSM) are Internet sites for people to interact freely, sharing their thoughts and engaging in a conversation, using words, audio, pictures and videos. These services allow individuals, organizations and governments to create, exchange content and spreading information with large number of people without geographical constraints. It appear in many forms including blogs and microblogs, wikis, social networks, virtual words, forums and message boards, media-sharing sites and social bookmarking. There are numbers of well-known sites such as Facebook, Twitter, YouTube, Wikipedia, Reddit, Flickr, Instagram and many more.
With the internet being a major source for information, it is evident that people will turn to this medium when searching for a specific thing. This superhighway of information allows for instantaneous exchange of material to and from any part of the world. Social networks such as Facebook, Twitter, and Instagram, are excellent in enhancing the interaction and social dimensions of mass communication.
The Internet’s influence on our lives has spread throughout. According a 2009 US Census survey 74% of Americans use the internet and have access within their household.A number that has increased every year since 1990 and will sure grow in the future. In this survey they relieved that they did various activities on the internet including social media, (Facebook and Twitter) researching and reading news articles, watching YouTube videos, shopping and so much more all can be done with a computer or Internet enabled phone. With this ease of use and convenience it casts a shadow upon the future of printed and broadcast information. The Web’s instant and vast knowledge bank has changed ...
In addition, social media changed the way of living and the working level of many people like organizing vacations and researching for school and university projects. With attributes that may affect the way people interact online, social media open a new ways for many newspapers, magazines to publish their issues online to promote their ideas quickly and to let the people in contact with their news and to make more productivity and make more money. Also, they can listen to any type of music, reads books, story, purchase any product, buy clothe online...