First Name RAJINDER
Student ID 2014002525
Name of Programme POST GRADUATE DIPLOMA IN BUSINESS ENTERPRISE
Name of Paper GBE 804, BUSINESS ENTERPRISE OPERATION: MARKETING
Facilitator JULIAN GALT
Assignment No. ASSIGNMENT-1 MARKETING SYNTHESIS
Total No. of pages
(Including cover) 9
Submission Date 26/11/2014
Date received by facilitator
Date returned to student
Restaurants Brands NZ Ltd
Purpose of the Report
The purpose of this report is to analyse the marketing synthesis of ‘Restaurant Brands NZ Ltd’ business. This report put emphasis on competitive position, the internal and external environment of the business and classified the offering of the products and services.
The Business Context
“Restaurant Brands New Zealand Limited operates the New Zealand outlets of KFC, Pizza Hut and Starbucks Coffee and has recently acquired the rights to Carl 's Jr. These food brands - some of the world 's most famous - are distinguished not only for their product but also for the look, style and ambience of their outlets, for the service they provide, and for the total experience they deliver to their customers in New Zealand and around the world”(www.restaurantbrands.com).
Competitive Position of Restaurant Brands NZ Ltd
... middle of paper ...
For Supporting Competitive Advantage
Increase Demand of Product- The maintained quality of product and information of ingredient increase the demand of the product because health conscious people put more focus on these products.
Demand of New Markets - More popularity of the product demand more distribution channels which ultimately give exposures of new markets.
Ferraioli, Thomas. What Is the Difference Between a Marketing Strategy & a Marketing Mix? Demand Media. Retrieved from http://smallbusiness.chron.com
Kokemuller, Neil. Positioning & Differentiation Strategies of Marketing. Demand Media. Retrieved from http://smallbusiness.chron.com
Market Segmentation: Why Market Segments Are Important to Marketers. Retrieved from www.education-portal.com
Marketing segmentation. Retrieved from www.investopedia.com
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