Marketing Synthesis Of Restaurant Brands Essay

Marketing Synthesis Of Restaurant Brands Essay

Length: 1697 words (4.8 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview



Surname KAUR


First Name RAJINDER


Student ID 2014002525


Name of Programme POST GRADUATE DIPLOMA IN BUSINESS ENTERPRISE


Name of Paper GBE 804, BUSINESS ENTERPRISE OPERATION: MARKETING


Facilitator JULIAN GALT


Assignment No. ASSIGNMENT-1 MARKETING SYNTHESIS


Total No. of pages
(Including cover) 9


Submission Date 26/11/2014

Date received by facilitator


Date returned to student

Intake 5





Restaurants Brands NZ Ltd
Introduction
Purpose of the Report
The purpose of this report is to analyse the marketing synthesis of ‘Restaurant Brands NZ Ltd’ business. This report put emphasis on competitive position, the internal and external environment of the business and classified the offering of the products and services.
The Business Context

“Restaurant Brands New Zealand Limited operates the New Zealand outlets of KFC, Pizza Hut and Starbucks Coffee and has recently acquired the rights to Carl 's Jr. These food brands - some of the world 's most famous - are distinguished not only for their product but also for the look, style and ambience of their outlets, for the service they provide, and for the total experience they deliver to their customers in New Zealand and around the world”(www.restaurantbrands.com).


Competitive Position of Restaurant Brands NZ Ltd

Assessme...


... middle of paper ...


...ife.




For Supporting Competitive Advantage
Increase Demand of Product- The maintained quality of product and information of ingredient increase the demand of the product because health conscious people put more focus on these products.
Demand of New Markets - More popularity of the product demand more distribution channels which ultimately give exposures of new markets.

References
Ferraioli, Thomas. What Is the Difference Between a Marketing Strategy & a Marketing Mix? Demand Media. Retrieved from http://smallbusiness.chron.com
http://www.restaurantbrands.co.nz/
Kokemuller, Neil. Positioning & Differentiation Strategies of Marketing. Demand Media. Retrieved from http://smallbusiness.chron.com
Market Segmentation: Why Market Segments Are Important to Marketers. Retrieved from www.education-portal.com
Marketing segmentation. Retrieved from www.investopedia.com

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Evaluating Marketing Synthesis On Restaurant Brands Essay

- Restaurant Brands NZ Ltd Introduction Purpose: The main purpose of report is to evaluate marketing synthesis on Restaurant brands that operates food chain throughout the world. Business Context: “Restaurant Brands New Zealand Limited operates the New Zealand outlets of KFC, Pizza Hut and Starbucks Coffee and has recently acquired the rights to Carl 's Jr. These food brands - some of the world 's most famous - are distinguished not only for their product but also for the look, style and ambience of their outlets, for the service they provide, and for the total experience they deliver to their customers in New Zealand and around the world”....   [tags: Marketing, Psychographic, Market segmentation]

Better Essays
1426 words (4.1 pages)

Marketing Plan For Restaurant Brands Ltd Essay

- Restaurant Brands Ltd is made up four segments: KFC, Pizza Hut, Starbucks and Carl 's Jr. It was formed in 1997 and also to make the fast food industry in New Zealand recognisable. 1a) Introduction to the plan Operational objectives are short term aims and goals that help the organization in getting its strategic goals in the long term. Operational objectives are in place to see if the performance of the organization and also determine whether it is on the right path to achieving its desired goals or the wrong path and what needs to be done to reach the final outcome....   [tags: Management, Strategic management]

Better Essays
967 words (2.8 pages)

Essay on Marketing Strategies For The Brands

- INTRODUCTION The main purpose of the study is to analyze various marketing strategies to setup the branding process for the chosen brand “KS Footwear”. For deciding brands name, logo, marketing strategies, target customers, market, product range, promotions etc. various market strategies have been used like Market segmentation for getting a zest of Demographics, Geographic’s, Psychographics and behavior of the market and customers, other methods used are PESTLE analysis to study the current market scenario....   [tags: Marketing, Brand, Brand management, Branding]

Better Essays
1808 words (5.2 pages)

Essay on Managing Brands (Pros and Cons of Brands)

- Introduction We live in a world of capitalism and multinational brands dominate the consumer market. To the consumer, brands that have existed over many years represent quality, esteem, identity, trust and above all, a very reliable source of customer support and care. Companies try to promote their brand equity by vigorous advertisement campaigns. Targeted advertisements enhance the brand image and increase the competitive advantage by providing a Brand identity. Firms also use brand extension to increase their profitability by extending the power of their brand image to other product lines....   [tags: Marketing ]

Better Essays
967 words (2.8 pages)

Essay about Marketing Plan For A Fast Food Restaurants

- Today’s society is trending more towards health-conscious eating habits and there is an increase in demand for organic and healthier food. This trend is creating new windows of opportunity for restaurants, specifically for fast-food restaurants. With the growing trend of health consciousness among customers, many major fast-food chains are offering more healthy options on their menus. McDonald’s attempts to offer more hygienic ingredients such as fresh fruits and vegetables, and cage-free eggs. Similarly, Wendy’s started to offer a new, healthier menus to cater the consumer demands for healthier offerings....   [tags: Fast food, KFC, Fast food restaurant, Nutrition]

Better Essays
897 words (2.6 pages)

Essay about Swot Analysis : Restaurant Restaurants And Luxury Retailers

- GiltCity Review GiltCity targets upscale restaurants and luxury retailers for daily deals and other incentives, which distinguishes the company from the crowded field of coupon-selling companies. Although this marketing option is only available in limited cities in the United States, fine dining restaurants can reach a targeted customers who earn more than $100,000 annually, and the incentives available aren 't always financial but often include perks like backstage access to concerts and entertainment venues, conversations with the head chef, celebrity meet-and-greets and other value-based inducements....   [tags: Marketing, Marketing plan, Marketing strategy]

Better Essays
1196 words (3.4 pages)

Marketing Strategies Of Foreign Multinational Brands Fail Essay

- With globalization on the rise more companies are spreading their wings and are expanding their business overseas. In order to capture sales in both local and foreign markets a company must market itself and its products and/or services to potential consumers. When choosing a marketing campaign many factors must be considered. On factor that is often overlooked though, is how culture can affect whether or not a marketing campaign will be successful or not. This can be a costly mistake. One must consider not one but all of the different cultural aspects of a nation in order to be successful....   [tags: Marketing, Advertising, United States, Culture]

Better Essays
933 words (2.7 pages)

The Rise of Brands Essay

- “I also like Gmail, Giordano Natru – Dry shirts (my daily “uniform”), Hewlett –Packard laptops, Nokia E-series phones and Toyota. And am I the only person who uses Google Chrome almost exclusively. If I use products other than these, it’s not necessarily the end of the world. But the happiness factor might not be that great …through time, one develops a sense of affinity to one name, product or service. And subconsciously you keep choosing the same brand or product over and over not really because of its name, but because of the affinity.” (“Are you Brand Conscious?” – J....   [tags: Marketing Branding ]

Better Essays
2651 words (7.6 pages)

Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture

- Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture “Luxury is a necessity that begins where necessity ends” Coco Chanel The display of luxury signifies individual power and achievements. The manner which people dress reflects economic, political, social standing and self worth. Christian Dior quoted “it seems to me that women and men instinctively yearn to exhibit themselves”. Luxury in the fashion industry is usually defined in elements as: silk, gold, silver, and precious stones....   [tags: Luxury Brands Marketing Business]

Better Essays
1835 words (5.2 pages)

Brands Essay

- Abstract Some brands have lasted for decades, even centuries. However, there are others which have not. All brands go through their individual life cycles. Companies continually strive to revive and adapt their brands to the evolving market. Brand managers and their companies primarily determine how brands adapt to their changing environment. Complacency of brand managers and companies, and the evolving nature of the markets are some of the factors that determine whether brands stay or become extinct....   [tags: Marketing]

Better Essays
612 words (1.7 pages)