Essay about Marketing Strategy Of Target Corporation

Essay about Marketing Strategy Of Target Corporation

Length: 718 words (2.1 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

The organization selected to analyze its strategy-creation is Target Corporation, which is traded in NYSE stock exchange with a symbol TGT.
A General Merchandise and Retail Trade
Target Corporation operates under general merchandise in a retail trade industry with a NAICS code 452 (BLS, 2015), such sectors are unique in nature and conduct business using equipment and staff that are capable of retaining much needed variety of non-perishable and perishable products from a single large store. The general Merchandise and Supercenters employs mass merchandising, which is a retailing method involving high volume, fast turnover selling of goods sold less than the traditional price. Target Corporation satisfies these selling criteria and is called general merchandise discount stores. The company that operates in this industry attracts consumers from a lower to middle class income households.
The retail trade industry includes a massive display of products, and trained staff to assist and provide details of the products to consumer on demand. The general merchandise industry have 30 to 40 departments and offers items such as household items, apparel, personal care, baby care, sporting goods, home furnishing and decor, photo shop, electronics including games, computer hardware and software, Jewelry, automotive supplies, seasonal merchandise, pet supplies, pharmacy and Café (Advisen, n, d).
Target Corporation is a top discount chain and operating as general merchandise and food discount retail stores in the United States. Further, it operates a larger grocery carrying incarnation stores carrying a line of food and general merchandise called SuperTarget stores, as well sells online, an assortment of general merchandise and a complementary as...

... middle of paper ...

...t More, Pay Less".
e) Continue to deliver basics to a wide range of brands with exceptional quality and a great value in categories across the stores and online. Also, tailor product offerings to meet customer expectations as well meeting multicultural customer demand.
f) Demonstrate Corporate Social Responsibility (CSR) by helping to build strong and safe community being a bigger community through volunteering, giving and caring for the environment. Also, the Corporate Social Responsibility strategy revolves around wellness which is a big shift (Bullseye View, 2015). Support employees live well and achieve their goals thus contributing to the organization growth by cultivating talent, networking and leadership through employee growth. Such a commitment and diverse perspective enable the talented workforces perform at their full potential to deliver great products.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Marketing Analysis : Target Corporation Market Segments Essay

- Target Corporation Market Segments Target markets their products to a variety of market segments when speaking about their clothing lines. The top three segments are Age-Related Segments and Gender-Related Segments. Targets approach to development, marketing and advertisement is based on seasons, genders, age in the terms of wants and needs and styles while also staying true to their brand imagine. Target has positioned itself as one of the biggest retailers with a brand imagine that can connect to the consumers, and the ability to develop and deliver high end products that come at an affordable price....   [tags: Marketing, Target market, Target Corporation]

Better Essays
1087 words (3.1 pages)

Marketing Strategy : Wal Mart Essay

- Target has many competitors in the market, and the level of competition is highly intense. Some of its main rivals are Wal-Mart stores, Home Depot and Costco Wholesale Corp. All of them produce similar products as well as offer almost the same services to their consumers. Naturally, the organization would need a strategy that helps it to stand out and to distinguish it from its competitors, thus, Target 's positioning was based on more than just pricing; it combined quality and style. This was the differentiation strategy that have always been applied since the launch of the organization....   [tags: Wal-Mart, Target Corporation, Department store]

Better Essays
729 words (2.1 pages)

Marketing Strategy For A Marketing Program Essay examples

- Introduction According to Pendrith (2014), one of the main reasons businesses fail is due to the lack of a marketing program. Opening the doors to a business does not mean customers will be swarming to utilize the services or products of that business (Pendrith, 2014, para 8). GCC will face the same obstacles when it comes to marketing that every new business faces and GCC will need to create a strategy and implement a guiding plan to create a foothold in the market. Other types of companies may be able to create very broad marketing strategies and plans that can target many different types of customers or potential customers....   [tags: Marketing, Corporation, Marketing strategy, Golf]

Better Essays
1526 words (4.4 pages)

Acquiring Target Corporation Essay

- ACQUIRING TARGET CORPORATION INTRODUCTION The current economic recession has taken a toll on corporations. Those who survive stay within their financial means, are innovative in retaining and attracting customers, and use technology to distinguish themselves from their competitors. Target Corporation is a company that possesses all of these characteristics. While some companies have cut payroll or ceased to exist, Target Corporation has survived in the economic recession and is positioned to gain further market share as economic conditions continue to improve....   [tags: Business]

Better Essays
1295 words (3.7 pages)

Pepsi Elements Of Marketing Strategy Essay example

- Pepsi Elements of Marketing Introduction PepsiCo is the second largest nation wide food and beverage industry in the world. This company has twenty-two brand names that collectively bring in billions of annually funding from retails. Their main focus is to produce pleasingly food and beverage within the company that are valued to household names throughout the world. The marketing strategy and mix both are connected to target marketing focusing on the company needs and wants in a large group setting....   [tags: Marketing, Brand, Advertising, Target market]

Better Essays
719 words (2.1 pages)

Swot Analysis Of Target Essay

- One of the most recognized corporate symbols in the United States is that of the Target Corporation, who have 1,351 stores in 47 of the 50 states. The first Target store opened in Roseville, Minnesota in 1962. It’s trendy merchandise at affordable prices launched a new era in discount retailing. This store was easy to shop, because it was always attractive and clean. It served as the prototype for all Target stores opened since then and it changed how consumers think about discount shopping. Target’s Mission Statement is to make Target the preferred shopping destination for guests by delivering outstanding value, continuous innovation and an exceptional guest experience, and consistently ful...   [tags: Target Corporation, Dayton's, Wal-Mart]

Better Essays
1224 words (3.5 pages)

Essay about An Article On Being A Target Lover

- Being a Target lover, it is my go to place for everything and because of this, I do not support Target’s new strategy. Within the article, Target explained how they were going to “gear” their products towards college students. Target stated their plan to eliminate the baby section (i.e. clothes, toys), however that alone upsets me. For starters, I have a young niece and nephew and I go there for the holidays and birthdays to purchase their presents. If the Target near me didn’t have similar products as a traditional target, they would lose my business in this particular category, which as a side note is a lot....   [tags: Feeling, Emotion, Target Corporation]

Better Essays
846 words (2.4 pages)

Target Strength Analysis For Target Corporation Essay

- Target Strength Analysis Target Corporation is a well-known retailer in the world. The company offers multiple products and services and to satisfy every needs of its consumers by offering these products in one destination. Secondly, the company provides their products and services by offering higher valuable products but with affordable prices in most locations within the United States and other countries. The company’s store has multiple divisions to satisfy and to differentiate the needs of its consumers....   [tags: Wal-Mart, Hypermarket, Supermarket]

Better Essays
1740 words (5 pages)

Essay on Marketing Plan For International Marketing

- International Marketing Introduction This is the exporting, licensing and franchising or the full direct entry of one country into another country for business objectives. This is achieved by one country exporting other countries’ products into its own business environment; it can also enter on franchising terms or through licensing in the country of interest, or direct investment in the foreign country. Market mix development involves product promotion, product pricing and the product development and needs international marketing (Ball et al, 2006)....   [tags: Marketing, Pricing, Marketing strategy]

Better Essays
1607 words (4.6 pages)

The Marketing Environment: Wal-Mart Corporation Essay

- The Marketing Environment: Wal-Mart Corporation Wal-Mart is one of the world's greatest assets to most people. It provides consumer's a place they can go to virtually get anything they need from, car repairs, to groceries, prescription's, even the latest toys and electronics. With all that said, this paper relates to the different forces in business that affects business: competitive, economic, political + legal + regulatory, technological, cultural + social, demographic, and natural forces. Although there are technically seven we are going to focus on competitive, political, technological, and natural forces....   [tags: Business Marketing Strategy Analysis]

Better Essays
1488 words (4.3 pages)