Red Bull is one of the few companies in the world that I wholeheartedly believe has been able to completely identify itself with a lifestyle as well as a product. I understand that there are other companies out there that are associated with aspects other than their products, like Bacardi Rum and old sch...
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...th a world of extreme, adrenaline-filled adventure. When you watch this commercial you have accomplished nothing and that there is so much more to do in life. Moreover, it presents these marvelous adventures as journeys that are within your reach. By doing so, they subtly attract us to this world of excitement and risk. This attraction can be positive or negative with relation to our community and environment, but it ultimately depends on how committed one becomes to this wonderful outdoor world. As I saw in The Lost Children of Rockdale County, sometimes attraction to risk and the craving to “fit in” can cloud one’s judgment and force them to participate in activities that they may not have otherwise. Red Bull marketing does a phenomenal job of pairing its energy drink with a lifestyle and it is a essential factor for why it dominates the energy drink market.
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- Red Bulls website sells a number of products besides there energy drinks. Red Bull sells team and event apparel, accessories, and Red Bull movies. It’s clear that Red Bull could market just about any product as long as that product lines up with the values of their target audience. Red Bull does not sell an energy drink they sell a lifestyle choice. This is what allows them to be so vestal in the market. Red Bull needs to continue to find new ways of reaching and create creative dialogue with its consumers.... [tags: Marketing, European Union, Red Bull, Energy drink]
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