Marketing is a core pillar of an organization and contribute significantly in its prosperity through attaining the laid down targets as well as scope of development. The position of an organization is hugely based on its competitiveness and capacity to capture a significant portion of the market in relation to the prevailing needs of consumers. Interaction of the organization with the consumers and the potential consumer in the market arena is attained through the marketing wing of the organization (Ferrell& Hartline, 2012). The preferences of the consumer and avenues of satisfaction are aligned to the established marketing frameworks. However, the success of organization marketing is highly inclined to the marketing strategies formulated and adapted towards coping with competition and eventually enhancing firm competitiveness.
Marketing strategies entail the shared organizational goals vital in enhancing the sales towards accomplishing viable competitive advantage. Therefore, marketing strategies take into account the immediate and long term operations within marketing, reflecting on comprehensive analysis of the market as well as detailed appraisal. From this perspective, it is apparent that marketing strategies play a significant role in the organizational goals as well as the ultimate objective of an entity, profitability. The marketing strategies, establish a platform for making sale and product or services reflecting on the needs of the consumer (Rogers, 2001). Also, the marketing strategies are critical in understanding the behavior of the consumer and transforming the perception of the customer to make the purchase. Satisfaction of customers by products or services is hugely inclined t...
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...eferences and dynamic of the market and scope of completion (Enis, & Murphy, 2011). Product or service marketing is unique and strategies should be drawn based on the individual target. The technological development is not only offering a definite tool of marketing that reaches to a wide audience but also cost effective. However, traditional mode of marketing remains valid, especially to a particular demographic group integrating with the digital marketing like the social media is vital. Integrative marketing strategy can be an effective method considering its inclusive nature, which reaches a large audience and cost effective (Enis, & Murphy, 2011). Notably, the preferences of consumers as well as consumer buying behavior are critical in deploying certain strategies. Therefore, the market dynamic of target is paramount in using certain marketing strategies.
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- Analysis of Marketing Strategies Marketing is a core pillar of an organization and contribute significantly in its prosperity through attaining the laid down targets as well as scope of development. The position of an organization is hugely based on its competitiveness and capacity to capture a significant portion of the market in relation to the prevailing needs of consumers. Interaction of the organization with the consumers and the potential consumer in the market arena is attained through the marketing wing of the organization (Ferrell& Hartline, 2012).... [tags: Marketing, Marketing strategy, Marketing plan]
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