The Marketing Strategy Of Alibaba Essay

The Marketing Strategy Of Alibaba Essay

Length: 1033 words (3 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Alibaba is a leading internet marketplace, which began in Japan. It has grown rapidly and has developed into a well-known name. The firm has a distinct international business strategy. This strategy will need to be examined to see if it is appropriate in terms of effectiveness and their chosen vision. Entering into a foreign market can be very challenging, but given the proper research can be done.
Alibaba is a large online and mobile marketplace for consumers, suppliers, and investors. The firm’s mission is “to make it easy to do business anywhere” (Alibaba Group, 2016, para.1). This is done by providing technology and services to aid consumers, suppliers, and other participants to conduct trade globally (Alibaba Group, 2016, para. 1). The vision of Alibaba is proclaimed to be “We aim to build the future infrastructure of commerce. We envision that our customers will meet, work and live at Alibaba, and that we will be a company that lasts at least 102 years.” (Alibaba Group, 2016, para. 2). Alibaba is an internet site that helps merchants to sell their goods and for consumers to find goods, it is not the seller of products itself (Riley, 2014, para. 6). Alibaba is essentially an online marketplace, where every different form of goods and services can be found. A consumer can buy movie tickets, call a taxi, or invest in a money market fund all from Alibaba’s website (Riley, 2014, para. 12). The strategy behind this internet mega is what leads its performance.
Business Strategy
Alibaba has a built a successful business strategy, it focuses both on the local demands along with the needs globally. By doing this Alibaba’s business strategy can be classified as a transnational strategy. The characteristics of...

... middle of paper ...

...eet both local and global customers, which can is a major characteristic of the transnational strategy. If the firm adopted any other proposed strategy to enter into international markets it would fall short of either the local or global market demands.
Alibaba is a leading online commerce company. It is frequented by both consumers, suppliers, and investors. This firm seeks to capture both the local and global market places. In order to do this the right international business strategy must be set into place. For Alibaba the implementation of the transnational strategy is best suit to meet their desired outcome. Before making any international moves to infiltrate a foreign market the proper research must be done. A strategic development plan has to occur in order to ensure that the appropriate strategy is used before implementation can occur.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

A Short Note On Alibaba 's Marketing Strategy Essay

- Marketing Alibaba’s marketing strategy is mainly about raising its exposure to attract more customers join it. Basically, people can see Alibaba everywhere. At the beginning, Alibaba implement free membership to attract merchants to conduct business on its platform. After a large number of merchants registered and becoming the member of the company, Alibaba started to charge register fee, value added service fee and listing fee to make profits. In addition, Alibaba is very active in many big forums....   [tags: Electronic commerce, Online shopping, Marketing]

Strong Essays
1794 words (5.1 pages)

Marketing Strategy : Marketing Strategies Essays

- (5) MARKETING STRATEGIES Brand Positioning: In 2011 when ASOS entered China, Nick Roberson, the CEO of ASOS decided to consider China as the fifth largest strategic market. In spite of how serious the company took it, it is undeniable that ASOS made mistake on business strategy as well as the reality of embarrassing market position. When ASOS first entered China, they can not understand Chinese market and not be able to see the difference compare to European, American and Australian markets. They should be aware that they were not only opened a huge potential market, but also facing a fierce competition from fast fashion giants like ZARA and H&M which have been running successfully in Chi...   [tags: Brand management, Marketing, Brand, Trademark]

Strong Essays
1022 words (2.9 pages)

Business Analysis : Alibaba 's Business Model Essays

- from distributers and manufacturers based in china from their extensive collection at aggressive prices. But let me tell you, these are not the only business alibaba group depended, where they make money. Alibaba has many other businesses to make money from like, Alibaba Pay (it’s an online payment system which is somewhere similar to PayPal service), Aliwangwang (instant chat service), Alibaba group also invest in film business and mutual funds, Juhuasuan (similar to Groupon service for flash sales)....   [tags: Marketing, Electronic commerce]

Strong Essays
976 words (2.8 pages)

Business Analysis : Jack Ma Essay

- Jack Ma founded Alibaba Group, together with his 17 friends in 1999. Jack Ma was just an English teacher when he developed the idea of establishing an e-commerce site that will help sellers and buyers alike, as a platform for them to communicate, advertise and make transactions. The Internet was still not at the peak of its popularity yet back then, but Jack Ma had a vision. With a fund of he knew that he could help businesses in China to develop and compete competitively in the local and international markets....   [tags: Marketing, Sales, Alibaba Group,]

Strong Essays
983 words (2.8 pages)

Alibaba 's Strengths, Weaknesses, Opportunity And Threats Essay

- We did a SWOT analysis to further understand Alibaba’s strengths, weaknesses, opportunity and threats. Alibaba’s strengths would definitely be the high brand awareness in China and strong brand capability that makes Alibaba the most favorable e-commerce in that country, the same way customers in United States feel about Amazon. In contrast, the weaknesses that Alibaba currently facing are low brand awareness outside China, low engagement with buyers and its revenue is limited to the supplier’s membership....   [tags: Marketing, United States, Alibaba Group]

Strong Essays
860 words (2.5 pages)

Essay about A Global Company

- The case analysis will determine whether Alibaba is a born global company. This analysis will effectively determine how the company utilizes the five entrepreneurial strategies and how to overcome psychic distance. A further examination of the company’s successful internationalization entry mode and the strategic implications for the company are analyzed. Born global The born global concept focuses on an internationalization mindset from the beginning of forming the business. The business immediately focuses on international ventures such as Alibaba has done....   [tags: Strategic management, Marketing, Strategy]

Strong Essays
901 words (2.6 pages)

Marketing Strategy Of Marketing Strategies Essay

- Analysis of Marketing Strategies Marketing is a core pillar of an organization and contribute significantly in its prosperity through attaining the laid down targets as well as scope of development. The position of an organization is hugely based on its competitiveness and capacity to capture a significant portion of the market in relation to the prevailing needs of consumers. Interaction of the organization with the consumers and the potential consumer in the market arena is attained through the marketing wing of the organization (Ferrell& Hartline, 2012)....   [tags: Marketing, Marketing strategy, Marketing plan]

Strong Essays
1162 words (3.3 pages)

Marketing Strategy For A Marketing Program Essay examples

- Introduction According to Pendrith (2014), one of the main reasons businesses fail is due to the lack of a marketing program. Opening the doors to a business does not mean customers will be swarming to utilize the services or products of that business (Pendrith, 2014, para 8). GCC will face the same obstacles when it comes to marketing that every new business faces and GCC will need to create a strategy and implement a guiding plan to create a foothold in the market. Other types of companies may be able to create very broad marketing strategies and plans that can target many different types of customers or potential customers....   [tags: Marketing, Corporation, Marketing strategy, Golf]

Strong Essays
1526 words (4.4 pages)

Marketing Plan For A Marketing Strategy Essay

- Consumers purchase goods to serve their needs and wants. Firms develop offerings to meet customers’ needs and wants. Firms have the choice whether to market to targeted groups of people or all consumers. The targeted, “rifle approach,” has several advantages over the mass marketing, “shotgun approach.” A few of these advantages are that the targeted approach allows firms to focus on most profitable customers, identify early adopters of a product, avoid head-on competition with other firms, and develop new offerings (Tanner & Raymond, 2012)....   [tags: Marketing, Need, Marketing strategy, Customer]

Strong Essays
784 words (2.2 pages)

Industry Analysis And Competitive Strategy of Li & Fung Essay

- Li & Fung is a global trading group sourcing and managing the supply chain for high volume, time sensitive consumer goods. The group is associated with strong brands such as The Limited, Gymboree, American Eagle, Warner Brothers, Bed, Bath & Beyond, Levi-Strauss. With the rise of the internet, and the thrive of the B2B intermediaries, this memo will discuss the Li & Fung's E-Commerce strategy and how to use internet to facilitate supply chain management. Competitive advantages Li & Fung's product mix includes hard and soft goods....   [tags: Strategic Management]

Strong Essays
1904 words (5.4 pages)