SCADA Case Study

2The Franchisee
After the projected success of a pilot site, the ideal franchisees will be sought for business expansion. As earlier discussed, the business relationship and corporate culture are of utmost importance to Hulk-MMA’s current franchise success. This leads to Hulk-MMA seeking franchisees who are the right fit for the organisation and the brand. The Australian business has seen success in partnering with past MMA competition athletes. The skills and traits displayed by the athletic individuals in franchises so far include a positive attitude, responsibility, success driven, energy, ability to work others, marketing and problem solving. These align well with some of the skills and traits that Webber (2012) describes as ideal for

Webber (2012) notes that the term of the franchise agreement should be long enough to allow the franchisee to be able to recover their initial outlay and show a reasonable investment return. The Hulk-MMA business model, being a service industry able to service many clients at once, is a highly profitable model. The current franchise terms are 7 years with new terms to be negotiated no later than 12 months prior to the end of the

The system is a SCADA system (supervisory control and data acquisition) which provides an enclosed system managed by the franchisor and used by the franchisee. As well as providing the franchisee with an easy to use tool on which they are trained, this system gives the franchisor an ideal monitoring ability. The Hulk-MMA business is membership based and there is no cash; all membership fees are obtained via direct debit through the system. Financial transactions and membership databases are always visible to the franchisor in order for reporting, management fee calculations and business analysis. This includes the identification of areas of concern so that additional marketing or support can be provided where needed. This enclosed system also provides Hulk-MMA with security against potential franchisee dishonesty who may be ‘economical with the truth when declaring trading figures’ (Webber