Essay about Marketing Strategy For Generation Z

Essay about Marketing Strategy For Generation Z

Length: 706 words (2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Community colleges are, historically, known for servicing the more non-traditional population, such as adults who work full-time and individuals seeking fast-paced trade-skills, a successful enterprise (AACC, 2013). In a community college setting located within the Southern Region of Texas, there is an opportunity to study the social expectations and educational needs of Generation Z relative to their college experience compared to other identified groups of students enrolled in the institution. Generation Z accounts for less than 20% of the community college full-time enrollment (AACC, 2013). According to the Daily Nation (2016), they are described as independent, stubborn, pragmatic and always in a rush, Generation Z will challenge Community Colleges with the task of providing a balance between social activities and the delivery of a quality education.
Generation Z is strongly hooked into the digital world, making them a driving force behind the now advance market-driven enterprise of education. According to Maslowsky (2013), an effective marketing strategy for Generation Z was a high priority based on its competitive nature and short window of influence. Moreover, companies and organizations of all sizes are taking notice to this class of individuals. Recently, the Chief Operating Officer of Snapchat, the latest social media phenomenon, Emily White shared that the habits and characteristics of Generation Z, were considered to be the most influential people in current times that grew up with the internet (Glum, 2015). This research study will provide community college administrators with a prospective on how to market directly to Generation Z while focused on both their wants and needs in higher education.
In to...

... middle of paper ...

...ollowing an ethnographic approach, research will be conducted through electronic surveys, observational session, and focus groups that will round out the growing perception of the topic from a social and economic standpoint. By analyzing gathered data through the various methods to include, parent and/or guardian focus group sessions, which can provide an additional societal belief prospective of the problem. The overall goal of this research is to provide a comprehensive marketing model for institutions of higher learning on how to derive a plan on how to attract the right individual to the right school and program while adhering to regulatory guidelines. The findings of this research will assist college and university administrators the tools to designate both marketing funding and labor necessary to meet the needs of the prospective student community.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Hyperreality Marketing Strategies Of Bud Light

- Kylie Smith Professor Renee Culver IDC. 301 20 April 2015 Hyperreality Marketing Strategies of Bud Light It is undeniable that marketing plays a major role in the success of consumer products, and that campaign tactics have changed throughout the years. One company, though, is changing the game and has become a new leader in the industry. Bud Light, has transformed the consumer products market through the new, extensive use of hyperreality. These hyperreal campaign strategies differ from the traditional campaigns in that they now focus on concepts like energy and experience rather than interest and action; and have had tremendous success in appealing to the millennial generation....   [tags: Marketing, Marketing strategy, Generation Y]

Better Essays
2076 words (5.9 pages)

Explanation On Fashionistas And Planners & Shoppers Strategy Essay

- I. Explanation on Fashionistas and Planners & Shoppers Strategy The successful cable TV network “The Fashion Channel” founded in 1996 is now being faced with an intensely fast growing competitive environment. In order to strengthen the company’s brand with viewers and advertisers TFC should position their new marketing strategy towards Fashionistas and Planners & Shoppers. By focusing on dual segmentation, this scenario positions itself in a specific demographic of females that can offer great benefits....   [tags: Marketing, Generation Y, Marketing plan]

Better Essays
794 words (2.3 pages)

The Marketing Strategy Employed By Mr. Joe Nevin Of Bumps For Boomers Essay

- The marketing strategy employed by Mr. Joe Nevin of Bumps for Boomers, in my opinon, is definitely the best marketing strategy to use for this specific market sector. By relying on the Internet and interacting with customers and his potential customers through Social Media outlets as well as via email, Mr. Nevin is keeping it simple for them to use but also turning up the notch on its effectiveness. According to the case study document, “88% come to Aspen specifically for the programme, having seen it online through the website or social media.” Although the website is lengthy, at a whopping 300 information packed pages that include “a downloadable brochure and a ski fitness training series...   [tags: Marketing, Baby boomer, Generation Y, Demographics]

Better Essays
809 words (2.3 pages)

Pepsi Elements Of Marketing Strategy Essay example

- Pepsi Elements of Marketing Introduction PepsiCo is the second largest nation wide food and beverage industry in the world. This company has twenty-two brand names that collectively bring in billions of annually funding from retails. Their main focus is to produce pleasingly food and beverage within the company that are valued to household names throughout the world. The marketing strategy and mix both are connected to target marketing focusing on the company needs and wants in a large group setting....   [tags: Marketing, Brand, Advertising, Target market]

Better Essays
719 words (2.1 pages)

Essay about Marketing Analysis : The Marketing Strategy

- A Billboard showcasing Forever 21 clothing. Facebook advertising a Contiki tour through Europe. Television commercializing a perfume by Marc Jacobs. An advertisement of the new Kia in the newspaper. The difference between Vegemite and Marmite on a shelf at Woolworths. These are all sources of marketing in everyday life. Marketing is the little information pocket that enhances our views towards a certain product or brand, researching and planning products based on what the target consumers want and pay in local and international markets....   [tags: Marketing, Business, Social media, Advertising]

Better Essays
766 words (2.2 pages)

Instagram, Marketing, And Marketing Strategy Essay

- 6 Instagram Marketing Tactics To Use in 2 Hours Instagram is one of the best and prominent marketing platform that help businesses to spread out their word across the world with the means of pictures. Everyday more than 75 million pics/posts are uploaded in Instagram, and that 's why it has turned as a world of attention and traffic as well. If used Instagram smartly and savvy, it can help you reap attention which can be effectively used and exploited for the business. Are you planning to use Instagram as a marketing channel for your business....   [tags: Social media, User-generated content, Marketing]

Better Essays
1014 words (2.9 pages)

Marketing For Professional Service Marketing Essay

- Marketing in Professional Services Firms The literature on professional service marketing received little attention from management scholars comparing to other fields of business (Mitchell, Vince, and Harvey, 2015). The multiple definitions of marketing did not establish a consistency of applying those definitions to the marketing of PSFs as Mitchell et al. argued (2015). They noted that marketing recognised by what is being done among the professionals, rather than what PSF marketing should be (ibid.)....   [tags: Marketing, Market segmentation, Business]

Better Essays
748 words (2.1 pages)

A Report On The Marketing Strategy Essay

- Summary Summary of problem Uber was formed in 2009 and after its historical success; it planned to expand into other countries like China, India Pakistan etc. The current challenge for Uber is the competitors in China and different regulations in these countries. Uber is facing challenges from two of its main competitors in the China. It hardly got rides of 1 million on a daily basis in China. Uber sales are slow in these countries. Now, the company is planning to think about the expansion strategy and its effect on the operations of the country....   [tags: United States, Marketing, China]

Better Essays
1583 words (4.5 pages)

Marketing Analysis : Content Marketing Essay

- 2.1.3 Summary In summary, content marketing in an aspect of marketing communication area could be considered as a part of marketing promotion strategy that brands provide free quality content to the prospect customers. In terms of the quality content, it means the valuable information that could engage the target audience in various perspective, for example, relevant content or authentic content. Thus, content marketing is associate with pull marketing approach rather than push marketing that involves with the sales oriented promotional tools....   [tags: Marketing, Target audience, Generation Y]

Better Essays
1541 words (4.4 pages)

Essay about Marketing Strategy Of Nighthawk Motors

- Introduction Ecostar is a new compact five seater, hybrid car developed by Nighthawk Motors’ (NM). The Ecostar is equipped with a 1.8L 4-cylinder engine, and can go 80 miles on the battery and 500 miles on a tank of gas. The Ecostar is priced $3000 less than its competitor the Toyota Prius and 75% of its components are built in the U.S. Nighthawk Motors’ wants to compete directly with the Prius in the hybrid market as well as to sway non-traditional hybrid car owners to purchase the Ecostar. The following paper outlines the marketing strategy that Nighthawk Motors’ should adopt to successfully sell hybrids to consumers and large businesses in the way of large volume or fleet sales, in the U...   [tags: Marketing, Decision making, Automobile]

Better Essays
1807 words (5.2 pages)