... middle of paper ...
...ternal marketing to service innovation in service based manufacturing company and investigate challenges face to the organization due to dynamic and service environment.
The secondary objectives are to:
• Exploring the challenges of dynamic marketplace of selected company
• To show the Internal marketing as a way for organizations make sure that they have the proper, informed and motivated employees necessary to certify the successful co-creation of value.
• To estimate that Successful service innovation cannot, therefore, be achieved without due care of the workforce.
• To explore the role that internal marketing can play in the business models in manufacturing companies that support service innovation.
Thus, these lead to following questions, sub-research questions and hypothesis as shown in table
Table 1.1: Research Question and Hypothesis Research questions
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