Pumps For Boomers Case Study

The marketing strategy employed by Mr. Joe Nevin of Bumps for Boomers, in my opinon, is definitely the best marketing strategy to use for this specific market sector. By relying on the Internet and interacting with customers and his potential customers through Social Media outlets as well as via email, Mr. Nevin is keeping it simple for them to use but also turning up the notch on its effectiveness. According to the case study document, “88% come to Aspen specifically for the programme, having seen it online through the website or social media.” Although the website is lengthy, at a whopping 300 information packed pages that include “a downloadable brochure and a ski fitness training series…”, this is the most effective method of reaching the baby boomers generation because it is simple for them to navigate. Despite the large number of pages, once they open up their internet browser of choice, all they have to do is type a

This has created an online presence and people find the interactive ability and responsiveness appealing. This will help draw future potential customers as well as retain current customers to the area and also expose them to other businesses and amenities that Aspen has to offer as a destination. This is hugely important as a marketing strategy, similarly to how it is in the hospitality industry; you want to build a relationship with your guests so that the one-time customers become repeat customers, and those customers become customers for life. In my Guest Service Management class, we learned that it is much cheaper to retain customers than it is to market and gain a new customer. Relationships are so important within every customer service aspect of a business; it is the ultimate key to its