Marketing Strategies Used By Airbus Essay

Marketing Strategies Used By Airbus Essay

Length: 884 words (2.5 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Marketing Strategies Used by Airbus to Attract Business Customers
Presentation of the Company
Airbus is a branch of the international Airbus Group SE that manufactures civil aircraft and it is established in Blagnac, France. They have several production and manufacturing facilities in France, Germany, Spain, United Kingdom and the United States and has about 136,574 employees. Their aim is to be a recognized leader in commercial aeronautics and defense as well as space markets and in eco-efficient solutions for sustainable aviation by acting in several areas of its lifecycle. Over the last 45 years, Airbus has built a reputation on reacting to market demands, developing and evolving its products to meet the needs of customers and the wider world. As such, technological innovation has been at the core of Airbus’ strategy since its creation. There continues to be an explosion in air travel, which makes it a very lucrative industry to be in. air travel numbers themselves are mind-boggling. Moreover, it growing its global network related to incubators and partnerships. Its business innovation center in Silicon Valley makes it a strategic place to deal with major players in the world.
Relationship with Business Customer
The Internet, a rapidly expanding global computer and communications infrastructure, has facilitate the emergence of computer-mediated environments that serve as electronic market places for buyers and sellers. Bakos (1991) defined the electronic marketplace as an “inter-organizational information system that allows participating buyers and sellers to exchange information about prices and products offerings” (p. 296). Airbus is teaming up with OneWeb to produce several small satellites to develop innovative designs and...


... middle of paper ...


...relationships because they are in partnership relationship with its business consumers. This is the most valuable relationship to have with consumers.
Conclusion
Airbus claims the majority of the growth of airlines like Emirates comes from the introduction of the A380. Airbus’ website did show Emirates Airlines would like to have more aircraft, and delivered faster to boot, as would other operators by its market report. It is no secret that with the economy being the way it has been since 2008, large aircraft sales for both Airbus and its competitor Boeing have been sluggish at best. Airbus has quite a few A380 craft backlogged for different carriers around the globe, which it attributes to its popularity and market share growth. After researching the marketing and competition plans of Airbus it is safe to say they are confident the company will pull through on top.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Marketing Strategies for Emirates Airlines and British Airways Essay examples

- Objectives of the Report The focus of the report is on the various strategies adopted by the two airlines viz. Emirates & British Airways in the various markets they operate and provide their service and are looking for growth opportunities across globe. o Intercepting various strategies adopted by the airlines with regards to marketing in different countries o Regional differences and Cultural factors o SWOT analysis for each airlines o Porters Five Forces acting upon each airline   EMIRATES Emirates is a Dubai, United Arab Emirates, based airline and is one of the subsidiaries of the Emirates Group which is owned by the Government of Dubai’s Investment Corporation....   [tags: Analysis of British Airways]

Better Essays
1741 words (5 pages)

Business Marketing Essay

- Business Marketing Four basic categories define the business market: 1. The commercial market 2. Trade industries 3. Government organizations 4. Institutions Commercial markets include individuals and firms that acquire goods and services to support, directly or indirectly, production of other goods and services. Example: When Lufthansa buys aircraft built by the European consortium Airbus Industry, when Sara Lee purchases wheat to mill into flour for an ingredient in its cakes. Trade industries include retailers or whole sellers that purchase products for resale to others....   [tags: GCSE Business Marketing Coursework]

Free Essays
1078 words (3.1 pages)

Macroecons Research Paper

- Research Overview The Airbus model A380 is truly one of the most ambitious projects that were undertaken by the company in recent years, shoring a new benchmark for commercial aviation both for itself and its competitors. The behemoth, for all its size and payload capabilities, boasts an approximate 20% increased efficiency in its fuel to seat ratio in respect to the other aircrafts. This makes the A380 one of the most fuel savings and environment friendly aircrafts of its time, due to decreased fuel combustion, resulting in less carbon dioxide being produced in respect to its size....   [tags: research overview, the Airbus model A380]

Better Essays
1969 words (5.6 pages)

Marketing Strategy Of Marketing Strategies Essay

- Analysis of Marketing Strategies Marketing is a core pillar of an organization and contribute significantly in its prosperity through attaining the laid down targets as well as scope of development. The position of an organization is hugely based on its competitiveness and capacity to capture a significant portion of the market in relation to the prevailing needs of consumers. Interaction of the organization with the consumers and the potential consumer in the market arena is attained through the marketing wing of the organization (Ferrell& Hartline, 2012)....   [tags: Marketing, Marketing strategy, Marketing plan]

Better Essays
1162 words (3.3 pages)

Essay The Airbus A380: A Revolutionary Plane

- The largest passenger plane in the world, The Airbus A380 is a startling sight. The plane can handle up to 853 passengers and travel with one full tank of fuel up to 15, 700 kilometers. The airbus A380 is an amazing feat of aviation technology and it never ceases to amaze anyone that sees it. The exterior is only the beginning of the wonders you get to experience when you get to fly in the A380, but the interior never ceases to amaze any passenger that gets to fly in this magnificent plane. Statistics The Airbus A380 has many amazing statistics related to its size and Magnitude....   [tags: Airbus A380 Research Paper]

Better Essays
2525 words (7.2 pages)

Essay on Marketing Strategies For Marketing Objectives

- Marketing Strategies to Reach Marketing Objectives It is essential to consider marketing strategies in order to reach marketing objectives. This process can be broken down into four sections. The sections are product strategies, pricing strategies, promotion strategies and distribution strategies. All of these subjects are important to acknowledge when developing a marketing strategy and must be considered equally. Examining each part will provide a clear and complete interpretation of what the marketing plan in China for the iPhone should be....   [tags: Marketing, Apple Inc., Marketing plan, Steve Jobs]

Better Essays
972 words (2.8 pages)

Essay on Successful Marketing Strategies

- Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010)....   [tags: Marketing ]

Better Essays
1006 words (2.9 pages)

Essay Marketing Strategies

- Price, product, place and promotion, the four Ps of marketing, are fundamental for successful marketing communication. One of its goals is building and reinforcing relationships with clientele, retailers and other people who the company markets their products to. But the main objective is to reach \a target market and affect their behavior through informing, convincing and reminding. They must reach out to new consumers and persuade then them to purchase their product, while at the same time they must preserve their current customers....   [tags: Marketing]

Better Essays
1520 words (4.3 pages)

Mc Donalds Maketing Strategies Essay

- ‘McDonald's is the world's leading foodservice retailer with more than 30,000 restaurants serving nearly 46 million people in more than 110 countries each day. In the UK, McDonald's and its franchisees employ 70,000 staff in 1235 restaurants. This is McDonald's 30th year of operating in the UK.' http://www.mcdonalds.co.uk/?f=y [accessed 16th November] Those infamous golden arches have come a long way since being established in 1940 by Dick and Mac McDonald. Ray Kroc, credited with the chain's global ambitions, bough the rights in 1955, he developed the brand and created the McDonalds Corporation....   [tags: Business Analysis marketing]

Better Essays
1536 words (4.4 pages)

Marketing Strategies Essays

- Marketing Strategies Marketing strategy is the plan of an organization to market its product. A good marketing strategy enables the organization to get the best marketing results and help it sustain its marketing advantage by using limited amount of resource. This report is the comparison of marketing strategies of three different companies. Lansing Aviation Lansing Aviation is a private company which provides aircrafts on rental to individuals and to flight training. It provides aviation consultancy at corporate and individual levels as well as offer primary and advance aviation training (Aircraft Rental Instruction Business Plan)....   [tags: Marketing]

Better Essays
882 words (2.5 pages)