When marketing our products across cultures, without doubt we are going to face with cultural differences that exist among the different markets that we are focusing. The challenge that we faced includes our ability to identify the differences in the various cultures as well as finding ways to ensure that we do not upset the consumers by not being sensitive to cultural differences that exist within different markets. Being a multi cultural nation ourselves, we are no stranger to cultural differences.
Culture are norms and practices that are common to any society. An understanding about culture is important if we are to market our products and services to the global market. Culture is also about how different people give different meanings to the same object or phenomena. Because of our different culture, we tend to interpret things like colour, time, personal space differently.
Before we begin our discussion on the different approaches used in explaining culture, let us ponder on these scenario.
“Pepsodent tried to sell its toothpaste in Southeast Asia by emphasizing that it "whitens your teeth." They found out that the local natives chew betel nuts to blacken their teeth which they find attractive.”
“A company advertised eyeglasses in Thailand by featuring a variety of cute animals wearing glasses. The ad was a poor choice since animals are considered to be a form of low life and no self respecting Thai would wear anything worn by animals.”
“ A soft drink was introduced into Arab countries with an attractive label that had stars on it--six-pointed stars. The Arabs interpreted this as pro-Israeli and refused to buy it. Another label was printed in ten languages, one of which was Hebrew--again the Arabs did not buy it.”
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... reconcile them is not to be judgmental when faced with lack of emotions.
Advertisement that are offensive
One local advertisement showing a male wearing a swimming trunk was pulled out because it was deemed indecent in our more conservative culture. Critics argue that what else should be worn in a swimming pool but the local culture finds the attire offensive and should not be shown in public.
Service with a smile
A lot can be said about service in Malaysia. Westerners often found it strange that when they complained about a bad service, it is often receive with a smile. To them there is nothing to smile about a bad service.
Endorsement by authorities
Endorsement of products in Malaysia is very common. Common endorsing bodies in Malaysia includes SIRIM and JAKIM . These endorsing bodies give their stamp of approval as an independent and neutral body.
How does one define what culture is? Culture is defined as the system of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with, their world and with one another - transmitted from generation through learning. This is particularly meaning a pattern of behavior shared by a society or group of people; with many things making up a society’s ‘way of life’ such as language, foods etc. Culture is something that molds people into who they are today. It influences how people handle a variety of situations, process information and how they interact with others. However, there are events when one’s own culture does not play a significant role in the decisions that they make or how they see the world. Despite
Culture by definition is the set of shared attitudes, values, goals and practices, as well as customary beliefs, social forms and material traits that characterize a racial, religious or ...
What is culture? Culture is the idea of what is wrong or right, the concept of what is acceptable within our society. Culture serves us as a guide, taking us to the "right way" and helping us to make sense of things that surrounds us. There are many different cultures around the world. A lot of them are similar in specific ways and others are just completely different, this difference explains why we think that people from different backgrounds are "weird".
Culture is a set of beliefs, values and attitudes that a person inherits from a society or a group that they are in and they learn how to view the world and how to behave, these principles can then be passed down from generation to generation so that the culture that has been inherited can live on for
A major challenge of doing business internationally is to adapt effectively to different culture. Such adaptation requires an understanding of cultural diversity, perceptions, stereotypes, and values (Hodgett &Luthans, 2005). Doing business overseas has its challenges as well as it rewards.
What is meant by the word culture? Culture, according to Websters Dictionary, is the totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought. These patterns, traits, and products are considere...
Malaysia is located in the south-eastern Asia, bordering Thailand and northern one-third of the island of Borneo, bordering Indonesia, Brunei, and the South China Sea, south of Vietnam. Due to its locations, it has been colonised since the late 18th centuries by many countries. Since 1965, Malaysia has had one of the best economic records in Asia, with GDP average of 6.5% growth for almost 50 years. The economical development especially boosted during 1981 and 2003 under the governance of Prime Minister Mahathir bin Mohamad. Malaysia succeeded in diversifying its economy from dependence on exports of raw materials to expansion in manufacturing, services, and tourism. Also, the current Prime Minister continues to pursue pro-business policies .
Culture has a variety of meanings in our daily lives. Culture is defined as objects created by a society as well as the ways of thinking, acting, and behaving in a society (Macionis). Culture has a variety of elements that is important in understand. To grasp culture, we must consider both thoughts and things. Culture shapes not only what we do, but also what we think and how we feel.
Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving. Culture is the systems of knowledge shared by a relatively large group of people…Culture in its broadest sense of cultivated behavior; a totality of a person’s learned, accumulated experience which is socially transmitted, or more briefly, behavior through social learning (http://www.tamu.edu/faculty/choudhury/culture.html).
What is culture? Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving
Culture is the totality of learned, socially transmitted customs, knowledge, material objects and behavior. It includes the ideas, value, customs and artifacts of a group of people (Schaefer, 2002). Culture is a pattern of human activities and the symbols that give these activities significance. It is what people eat, how they dress, beliefs they hold and activities they engage in. It is the totality of the way of life evolved by a people in their attempts to meet the challenges of living in their environment, which gives order and meaning to their social, political, economic, aesthetic and religious norms and modes of organization thus distinguishing people from their neighbors.
1. What is Culture? What I personally think is that our culture is the foundation of who we really are in life. It identifies the lifestyle and pursuits that are practiced in the group of people we relate with in our society. In other words, an important concept to understand is that cultural beliefs, values, and practices are learned from birth first at home, in church, and other places where people meet. Some practices and beliefs in human culture include religion, music, sports, food, health beliefs, and art which represent the values we have in life. Also, our own culture is diverse and it is significant to look with in and identify what we value the most, what is essentially needed, and how we see the world. It is our remaining tool and we don’t even realize it is needed to communicate and socialize with others.
a company can familiarize itself with cultural nuances which may impact the design, packaging or advertising of the product. Moreover, traveling abroad allows one to locate and cultivate new customers, as well as improve relationships and communication with current foreign representatives and associates
What is culture? Culture is identity; it’s the indigenous or non-indigenous ideology, habits, customs, appearances and beliefs that people are either raised by or adapt to from different nations surrounding. It is a network of knowledge shared by a group of people. Culture consists of configurations, explicit and implicit, of and for behavior obtained and spread by symbols establishing the distinctive achievement of human groups including their embodiments in artifacts; the vital core of culture consists of traditional ideas and especially their attached values. Culture systems may, on one hand, be considered as products of action, and on the other, as conditioning influences upon further action.
The term “culture” refers to the complex accumulation of knowledge, folklore, language, rules, rituals, habits, lifestyles, attitudes, beliefs, and customs that link and provide a general identity to a group of people. Cultures take a long time to develop. There are many things that establish identity give meaning to life, define what one becomes, and how one should behave.