Marketing strategy is the plan of an organization to market its product. A good marketing strategy enables the organization to get the best marketing results and help it sustain its marketing advantage by using limited amount of resource. This report is the comparison of marketing strategies of three different companies.
Lansing Aviation is a private company which provides aircrafts on rental to individuals and to flight training. It provides aviation consultancy at corporate and individual levels as well as offer primary and advance aviation training (Aircraft Rental Instruction Business Plan).
The market potential for Lansing Aviation is enormous. There is a shortage of trained pilots in the market which has increased the importance of aviation training. Lansing Aviation is currently focuses on students as their target audience who wanted to acquire professional aviation training.
Lansing Aviation does not spend much on advertising and use word of mouth as their primary and most source of advertising. Their instructors and old students are their brand ambassadors who advertise Lansing Aviation at the circles of their friends and relatives (Aircraft Rental Instruction Business Plan).
As mentioned above, Lansing Aviation relies on word of mouth advertising to attract students who are willing to acquire pilot training. To attract more customers, Lansing Aviation has reduced its regular rental rates and now offers aircraft for 10 hours in just $730 which is equal to $73 per hour, a lot less than its regular rate (Aircraft Rental Instruction Business Plan).
Fantastic Florals, Inc. (FFI)
Fantastic Florals, Inc. (FFI) is a company which imports hand...
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...rnet marketing as their marketing tools. All the returning tourists always prefer Coach House because of the facilities and environment of Coach House. Such repeat customers have also been given the facility of priority reservation even in the peak season (Bed and Breakfast Business Plan).
All of the above-mentioned companies are middle sized companies which uses mostly word of mouth advertising and their services as the basic tools of their marketing strategy. These companies rely to build strong relationship with their customers and suppliers, by providing best services at a reasonable cost in order to survive in the market (Bed and Breakfast Business Plan).
The comparison of the marketing strategies of these companies depict that the basic thing a customer needs is good service and a company becomes successful if it fulfills this basic need of the customer.
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