The SNHU pet food store has been successful for over 10 years, seeing the demand for all natural ingredients for pet food they decided to launch new line of all natural pet food. “Only Natural Pet Food” will be offered at all three location and online.
Healthy choices is in demand right now. Thus, allowing SNHU pet food store to launch this new product line to the healthy lifestyle consumers that want the same for their pets. In the meantime, providing the same quality and outstanding service they are used too.
Only Natural Pet Food will focus on two areas when it comes to promoting the new pet food line.
First marketing strategies promotions social media. Focusing mainly on Facebook and Instagram, this channel allows SNHU pet food
…show more content…
Having a well established customer line the company needs to promote the Only Natural Pet Food with signage and discounts before and after the product launch. Also, this marketing strategy allow the company to set up kiosk the company can offer free samples on select days, option to fill out questionnaire for further discounts on new product …show more content…
As a result of, the company can help get animals adopted that are in the shelters placed into new homes. With every animal adopted, we can offer a free bag of Only Natural Pet Food
This can be achieved with the help of the new line Only Natural Pet Food, and later promoted on other products throughout the store.
Only Natural Pet Food has strengths that set us apart from other pet food on the market. This is achieved by using only fresh high quality ingredients from local famers. Focusing on the strength from the product and SNHU pet food store reputation of providing quality and outstanding service consumers have grown to expect over the years.
The biggest weakness for Only Natural Pet Food is the limited shelf-life. To tackle this, we offer smaller bags in the existing stores first. Offering smaller bags the company does not have to stock as much on the shelfs, and allow the company to gauge the sales. Furthermore, with the smaller bags it gives the illusion to the customers of smaller price off setting the higher cost of the
After all, would we really want them to scrimp on developing or making a brand like Wainwrights Dog Food?
Peyton Approved is a bakery specializing in the making of all-natural hypoallergenic dog treats. Many dogs suffer from allergies especially those found in regular dog food as a result the demand for all natural hypoallergenic dogfood is high. Peyton Approved began as a home business and will like the opportunity to expand. The purpose of this memo is to provide an overview of Peyton Approved’s accounting process and to request funding to expand this business.
and Canada, sell products for a variety of pets, including food, toys, supplies and provide services like vet care, grooming, and training sessions. Pet Valu, an enterprise from Canada has successfully entered the U.S. market over the past several years, ranking third in terms of the number of stores opened (petbusiness.com). Despite the wide range of products available by the top listed companies, their focus remains on pet food and pads with limited choices for pet
by educating consumers to increase leverage against the leading upscale pet food brands that believe otherwise. Using the More for less scenario (higher price for a higher quality), would keep the weakness of the higher price at bay. The myth for most dog foods is that they are mostly carnivores, when in fact they are omnivores (maybe because cats, who are about as numerous a household pet as dogs, are carnivores). As a result of this, a positioning strategy for “My Healthy Best Friend” pet food would be to educate everyone as leverage against the leading upscale pet food brands that use this not-so-widely known fact to their own advantage (like “Eukanuba”). The popular beliefs that brand names used back then originate from the now fading industry’s protein-hype of the past. Simultaneously, educating the public on chlorophyll and its health benefits for both humans and pets, could be used in our advertising to show how our beloved pets, our “best friends,” have more in common with us than we thought. A website with a pet community tab to connect with other pet owners will be useful not only to counteract the threat of
The fourth segment is dog treats and claims 18% of the market share for total dog food. While they have a wide variety of ingredient...
This paper will focus on Yum Yum Doggy Treats, an all-natural human grade dog treat that is based off of well-known human desserts; Peanut Butter & Carrot Cake, Carrot Cake, Sweet Potato, and what everyone needs after eating, Breathmint. I will refer to the business as Yum Yum Doggy Treats or YYDT. YYDT was established October 2014, by a mother and daughter and later expanding to a family of four women. Their ultimate goal is to educate dog owners of the importance of feeding their dog’s fresh produce or natural dog treats. They also wanted to be different and give the dog lover community a healthy, creative, and delicious treat their pups would enjoy.
In general, when it comes to our pets, we treat them as family. More specifically, when it comes to our dogs, they are treated like our children. Decisions made regarding our family’s long term health should not to be taken lightly, and neither should the decisions we make about our pet’s nutrition. If you were to walk through the dog food aisle at your local pet store, the selection can be overwhelming. In the United States alone, combined dry and wet dog food sales exceeded $11.3 billion in 2013, and it is only anticipating a continued growth. (Pet Food Institute, 2013) There are dog food categories for seemingly every size, shape, and age of dog. Every manufacturer stakes their claim and makes a case that their product will provide a greater benefit than
This growing sentiment of “humanization” is creating opportunities for the industry to sell pet food differently. With a “majority of pet owners now customize their pet 's meals in some way” pet
Purina is the company that is responsible for ensuring the quality and safety of the Beneful dog food line. A tracking device is used in the factory to track raw ingredients as they are added to the completed product. Strict processing standards are enforced at the plants to ensure that strict FDA and USDA laws are followed. The pet food products also
The best dog foods are not only available at your neighborhood grocery store, you can avail them at vet offices & feed stores and natural food stores too. However, it is imperative that you conduct a preliminary research so as to gauge the efficacy of the brand of your choice. Manufacturers that offer the best dog foods are always willing to heed to the customer’s concern and inquiries. They would keep dog owners updated on their latest products and would be glad to offer advice on canine
Martin, A. N. (2008). Food pets die for: Shocking facts about pet food. Troutdale, OR: New Sage
4. Draw a perceptual map for the pet food market as a whole to be
Many cat owners assume they know what their beloved cats are supposed to eat by reading the nutrition label on the cat food bags and comparing to what they know about basic human nutrition. But is that really what they should be doing? The nutrients that cats need is different from what humans need, and by imposing a cat owner’s nutritional views on their cat may be unfair to the cat’s health. What cats eat has a huge effect on the quality of the cat’s life. A cat’s diet is affected by commercial cat food makers and cat owners. A bad decision on their behalf can lead to deadly consequences for the cat.
The SNHU Pet Supply Store has successfully met consumer needs for pet food, toys, and other pet related items for the past ten years using online and traditional brick and mortar channels. Recognizing that their customer need and wants are changing, the SNHU Pet Store will expand into the all-natural pet food market for dogs and cats with an exciting new product, named Farm to Bowl. This product is made from organic, locally sourced meat and vegetable ingredients, and is intended to meet the changing wants, needs, and desires of today’s consumers for socially responsible and healthy food options for their pets. The initial target market will be upper-middle class, childless dog owners who consider their pets part of their active family. Therefore,
Natural foods are described as whole foods that are grown in gardens, and are unprocessed and unrefined. The downside of natural foods is that they have a shorter shelf life then processed foods. These foods are authentically flavorful, have vibrant colors, and rich textures. "Moreover, they are full of the micronutrient vitamins, minerals, antioxidants, phytochemicals, and fiber. Typically, they require longer preparation times. In contrast, they receive very little media advertising, and are not well funded with government...