Marketing Strategies For The Guerrilla Marketing Strategy Essay

Marketing Strategies For The Guerrilla Marketing Strategy Essay

Length: 1060 words (3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Effectively introducing the standards to using guerrilla marketing strategies provides proper association towards gaining better profits for several types of businesses. With the major focus on the development of small businesses, the basis of including real marketing techniques to express efficient management will increase the potential market share for the industry overall. The marketing trend enhances the current strategies that managers use to promote their businesses, which includes the use of the marketing mix. According to Jay Conrad Levinson, the author of Guerrilla Marketing, he includes special details that will help small businesses earn big profits and strengthen their management processes.
Using efficient marketing techniques to connect with the public media, social media, and print media will contribute to the increase of a company’s growth. The Guerrilla Marketing includes several approaches in obtaining information from consumers and sensitizing a company’s creativity in order to correctly select and entice their target population. By demonstrating the productivity of mini-media marketing, maxi-media marketing, and new-media marketing, it emphasizes the importance of maintaining updated processes. Without guerrilla marketing techniques, all businesses will suffer from profitable revenue due to the lack of stability and influential enterprises.
Mini-marketing emphasizes the marketing methods that most traditional marketers would never consider. This includes distributing flyers, posting on bulletin boards, and advertising at shopping areas. Based on mini-marketing, providing excellent customer service for consumers will most likely increase the interaction between the buyer and the seller. Several small businesse...


... middle of paper ...


...e three main categories that has effectively made an impact on how marketers advertise in the world today. The first category focuses on mini-media marketing and resembles the basic advertising strategies that traditional marketers would implement as well. The second category is maxi-media marketing and it is known for using mass marketing tactics. Properly distinguishing marketing strategies compared to a competitor’s will increase the way consumers perceive a company’s brand and product. The last category is the new media marketing, which includes interaction with consumers solely based on online services. Considering the increased growth for new media marketing, smaller businesses are using this to their advantage in order to compete with bigger companies and corporations. Overall, guerrilla marketing is inexpensive and highly advantageous for startup businesses.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Marketing Strategies For A Marketing Strategy

- Apex offers many trips and classes that range from 4 hour periods, to multi day expeditions. One major challenge is how to attract both new, and existing clientele that mostly participate in day trips, to more intensive multi day excursions. Fortunately, there are several marketing strategies that can be utilized to aid in this process. These include, guerrilla marketing, the use of social media, determining target areas and demographics, offering incentives to clientele, as well as active community involvement from the Apex team....   [tags: Marketing, Marketing strategy, Target market]

Better Essays
772 words (2.2 pages)

Essay about JetBlue Airline Company Strategy Development

- Threats from Existing Competitors – Extremely High Historically the Airline industry is one of the most competitive fields today. The large number of players in the industry combined with falling profit margins intensifies the competition. High exit barriers and mergers among competition makes it extremely difficult to growth in the industry Threats from Buyers - High The presence of substitutes and low brand loyaty creates substantial buying power in the market. Consumers of air travel today have more knowledge of the market than ever before....   [tags: Marketing, Customers]

Better Essays
1029 words (2.9 pages)

Fashion Marketing Essay example

- 21st century fashion marketing 21st centuries fashion industry is fragmented. The impact of globalization has made substantial changes in fashion marketing however with the latest information technologies and communication systems the speed of this change will increase significantly forcing imaginative and innovative response to market. Dicken (1998) points out that the textiles and clothing industries were the first manufacturing industries to take on a global dimension and are the most widely dispersed in the developing world....   [tags: Business Marketing]

Better Essays
1673 words (4.8 pages)

Marketing Strategy Of Marketing Strategies Essay

- Analysis of Marketing Strategies Marketing is a core pillar of an organization and contribute significantly in its prosperity through attaining the laid down targets as well as scope of development. The position of an organization is hugely based on its competitiveness and capacity to capture a significant portion of the market in relation to the prevailing needs of consumers. Interaction of the organization with the consumers and the potential consumer in the market arena is attained through the marketing wing of the organization (Ferrell& Hartline, 2012)....   [tags: Marketing, Marketing strategy, Marketing plan]

Better Essays
1162 words (3.3 pages)

Mcdonald 's Entry Of India Essay

- In addition to the primary research, the paper also employs secondary research that includes the analysis of the case studies in the context of the analysis of the strategies that are followed by the companies in a new market. It has to be stated here that the case studies are important parts of the qualitative research technique and the analysis of it depend on the personal knowledge and efficiency of the researcher. McDonald’s entry in India McDonald’s (MD) has been one of the biggest brands in the fast food industry in the world and has expanded its operations in various parts of the globe As the company comes from the food industry, it would be appropriate to look into its operations in...   [tags: Marketing, Brand, Advertising, Marketing strategy]

Better Essays
1096 words (3.1 pages)

Marketing Strategies For The Top Online Marketing Strategy Essay

- It is every business owner’s and marketer’s dream to maximize profits while minimizing costs. You therefore need to keep looking for a marketing strategy that will drive up sales with minimal cost. Every marketing campaign should give a business tangible results as far as the investment is concerned. One does not need to be overly dramatic or use tons of money to be different. In this article we take a look at the top online marketing strategies that can be used by any marketer working on a tight budget....   [tags: Marketing, Marketing strategy, Advertising]

Better Essays
1078 words (3.1 pages)

Marketing Strategy : Marketing Strategies Essays

- (5) MARKETING STRATEGIES Brand Positioning: In 2011 when ASOS entered China, Nick Roberson, the CEO of ASOS decided to consider China as the fifth largest strategic market. In spite of how serious the company took it, it is undeniable that ASOS made mistake on business strategy as well as the reality of embarrassing market position. When ASOS first entered China, they can not understand Chinese market and not be able to see the difference compare to European, American and Australian markets. They should be aware that they were not only opened a huge potential market, but also facing a fierce competition from fast fashion giants like ZARA and H&M which have been running successfully in Chi...   [tags: Brand management, Marketing, Brand, Trademark]

Better Essays
1022 words (2.9 pages)

Marketing Strategy For A Marketing Program Essay examples

- Introduction According to Pendrith (2014), one of the main reasons businesses fail is due to the lack of a marketing program. Opening the doors to a business does not mean customers will be swarming to utilize the services or products of that business (Pendrith, 2014, para 8). GCC will face the same obstacles when it comes to marketing that every new business faces and GCC will need to create a strategy and implement a guiding plan to create a foothold in the market. Other types of companies may be able to create very broad marketing strategies and plans that can target many different types of customers or potential customers....   [tags: Marketing, Corporation, Marketing strategy, Golf]

Better Essays
1526 words (4.4 pages)

Importance Of Marketing Mix And The Marketing Strategy Essay

- Learning outcome 2a 2.1 assess the importance of components of the marketing mix to the industry The marketing mix is a tool which is used by the organisations to develop and implement efficient and effective marketing strategies in the workplace. The marketing mix consists of a number of factors which are related to the organisation, its business model and its products. In this section of the report we will discuss the importance of the marketing mix in the marketing strategy implemented by McDonalds....   [tags: Marketing, Pricing, Marketing strategy]

Better Essays
889 words (2.5 pages)

Marketing Plan For A Seasonal Marketing Strategy Essay

- Some businesses, such as those in the fashion or cropping and harvesting industries, rely on the seasons for certain product sales. When the seasons change business owner, or their hired marketers, have to make adjustments to the market plan. The strategy used in this process is referred to as a seasonal marketing strategy. In retrospect the four seasons are of course spring, summer, fall, and winter. Seasonal marketing should be in sync with the seasons. Sure each season holds a significant holiday, but seasonal marketing is not always based on those holidays (Wagner)....   [tags: Marketing, Marketing strategy, Business]

Better Essays
1372 words (3.9 pages)