The most technology industry valuable brand in the world is Apple Inc. the brand value worth $154.1billiorand dollars (Forbes 2016). Apple Inc. best-know great design technology product that include iPhone, iPod, MacBook and iPad. Also they have an own software include Mac OS operating system, iTunes media, iCloud securely store (Apple 2016). Apple Inc. has those great products they also need great marketing strategies to provide to the best value to the customers. Apple was the winner of the 2012 survey Award for Marketing Excellence again for the past five year (Forbes 2012). This essay will describe the iPhone 8 market grown and recommendation improvement the product function. This will be seen, following the market expansion grid to describe. …show more content…
That is the success of the iPhone mobile internet, Apple speedy to take over the smartphone market in the United States. IPhone mobile internet change the mobile industry compare with other brand, iPhone more superior. The mobile internet is effect to the future in mobile phone value (West & Mace 2010). In fact, people want the mobile internet more speed, applying to the iPhone 8 market, the selling point that could be fast speed internet ,OLED screens or other special features because the people not only internet in the mobile phone their also downing movie to watch and playing game. IPhone 8 has to satisfaction to all the people need. Apple has a good brand name already, the improve thing is have to improve the iPhone 8 function such as screen technology to move to OLED display, speed internet , the high quality camera and special function to inspires people buying more product and service. Apple customers believe those issues but they want a better explanation from current CEO-Tim Cook. In 2017, iPhone 8 could be the new flagship …show more content…
Therefore, iPhone was successful in these two counties. IPhone 8 could review new demographic markets. For instance, Apple Inc. can continue to expend to the internationally market (Adam et al. 2015). Therefore, iPhone consumers are major is male, aged between 25-30 years, college graduate to high income or business male (Gabriela & Florin 2015). Most the iPhone customers are under 30 years, and they also purchased at least once Apple products. IPhone is basic on the iPod and iTunes experience, customer can easy learn how to use iPhone. Another big expansion country is China and South Korea (Gabriela & Florin 2015). For example, according the report record South Korea loyal customers when the iPhone 6 launch they selling out in fifteen minutes for 50,000 (Forbes 2016). On the other country China, every time the new mobile phone launch, people just ignore the other brand, just walk straight to the Apple store (Business Insider 2016). In the past, Chinses people love Apple brand, they believe iPhone can satisfaction they need. On the other hand, in the Chinese mobile phone market have different brand, for example Huawei, OPPO and Meizu. If iPhone 8 launch in the Chinese’s market should be more improvement for phone function higher quality screen, wireless and
In today’s world Global Corporate Social Responsibility is a pressing Topic. In most cases a collaboration between a buyer and a seller or supplier must collaborate and participate in the makeup of Corporate Social Responsibilities. According to the Business Dictionary Ethics are the proper Business Policies and practices regarding potentially controversial issues such as corporate governance insider trading, bribery, discrimination, corporate and social responsibility.
In today 's era, there are a lot of companies that provide services all around the world that benefit everyone. Some of those companies provide only internet, while others provide that and/or the device used with the internet. One of the most popular companies that exists as of today is the Apple Company. The Apple Company was founded back in 1976 and its main thing was to create and produce computers and other electronics such as music players, cellular phones, and other merchandises. But the company became quite known, and as of today, it sells from just phone cases to televisions.
In 1976 college dropouts Steve Jobs, Steve Wozniak, assisted by Ron Wayne embarked on a path to start a tech company that would create new innovative products by connecting people all over the world. This company came to be known as Apple Computers which has become a global leader in Technology and cultural innovation. The rise of Apple computers did not come easy and along with the major success obtained their failures have not gone without notice. Yet, through the joy of success and the agony of defeat, Apple has continued to reinvent its brand over four decades.
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:
Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and movie and TV content distribution with Apple TV. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
In fact, about this business one can easily write a few weighty books. Without exaggeration, we can say that Apple is one of the brightest technology companies that appeared in the 70s of the last century. Due to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry. In 2014 the company was ranked first in the world by market capitalization. The concept of the brand is built around the slogan 'Think different’ (Linzmayer, 2004).
Samsung and Apple are among the largest manufacturers and suppliers of smartphones in the current global market. Arguably, the need to produce an advanced cellphone that could do much more than just make or receive a phone call motivated the two companies to improve their products. The progress turned into two almost similar products that could offer the same service as the computer. Apple invented its technology back in 2007 and dominated the market for long, beating products like Nokia. Consumers loved the 1st generation iPhone’s cool screen touch features and multi-touch user interface. Although Apple has been successful throughout its progress in the Smartphone market,
With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
Success is the result of very long travel to objective but in right drection and right speed. Every successful person or entity knows how much effort is required and sometimes a minor slip can throw you miles away but that would be a big tragedy. However here we are talking about Apple that has achieved success through ingenuity and decades of hard work.
Coca-Cola. And Apple. Two companies from two very different industries, yet both have such strong brand identities, it has become iconic. A brand identity should be “the heart and soul of a brand.” [2] (Aaker, D. A., 2010, p. 68) But it’s not just a strong brand identity that has made these two brands internationally known. In both cases, it has been a strong combination of brand identity and well-considered packaging, which have put them at the forefront of their respective markets.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
In 2007, Apple designed the first touch screen phone and it was a huge change and after three years, everyone wants to buy touch screen phone and Apple became the super star of the smartphone market. Apple’s unique designs changed the definition of fashion in the smartphone world, sine then, apple become the leader of smartphone market.