Essay Marketing Research Design And Analysis

Essay Marketing Research Design And Analysis

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While going through the survey and reflecting on its structure, we felt that was overwhelming due to the sheer length and size of the questionnaire. We also felt tired, bored and monotonous while going through the survey. Moreover, since it was too lengthy after a certain point of time, we felt too little motivation to complete it and there was a general feeling of ‘getting over and done with it’ as quick as possible as the survey instead of being a good way of putting across our opinion and thoughts turned into a hassle. Furthermore, after we were done, there was also a sense of futility in the whole process. We all also had a distinct thought that the survey designers did not take into consideration the time and effort that the Harvard students would face while answering the survey and they took the response rate for granted. Furthermore, the survey had very few open ended questions and some questions required too great thought such as the questions requiring respondents to choose options of trade off.
On the positive, it also came across to us that overall, the survey was in depth and had covered a host of topics that would be able to assist them achieve their objective, but since the survey was not mandatory they did not get a higher response rate. We also thought that respondents could not have know the right amount of time to dedicate to the survey since as it was just indicative of the length and it did not explicitly state the length of the survey. On the positive side, we believe that it was very through and detailed and fully captured the essence of the objective that survey designers wanted from the study. The answer options to the questions covered all possibilities in detail and this ensured that the respondents did...


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...of using the focus group method is that analytical experts would be able to see and interpret body language and cues to understand how comfortable the respondents are with what they are discussing.
Finally, we also recommend that In-Depth interviews are conducted with students living in the Allston area. The objective of this technique should be to understand the facilities and recreational spaces used by students who currently live there. This would provide HRES insightful information on the ease of using the surrounding recreational areas and facilities. The construction decision could be narrowed down to the exact location in conjunction with these facilities. We feel that these interactive primary research techniques coupled with the secondary research would provide HRES a strong understanding of the customer which would enable long term planning in Allston.

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