Marketing Research and Market Segmentation Essay

Marketing Research and Market Segmentation Essay

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INTRO
Creating value for both customers and companies need some marketing research and some processes related with market segmentation.For making a effective and useful market segmentation,there will be some steps and some concepts that has to be known. The companies have to pay attention segmenting their products and entering a new market.Because of that, the company takes into consideration the all process of the market segmentation such as target marketing, segmenting consumer markets, segmenting business markets, segmenting international markets, brand value relations with customer value , benefits and disadvantages of segmentation.



SEGMENTATION AND CONSUMER SATISFACTION
Customers are the center point of all marketing processes because marketing focuses on customers.The actuality of marketing is to evaluate to provide benefits for both customers and marketers. .(pride,Ferrell, 2008; 3) Satisfaction of consumers needs and the creating value for customers are the most important notions for marketers in todays world. In the same way, if marketers satisfies the customer´s requirements, the existing products create high satisfied customer value and effective using of marketing mix for product to provide to sell easily.(Armstrong-Kotler,2011;33)For the customers, they do not care which segments are they exist or how companies allocate the customers into the segments.The most important value for the customers is the product and service that meets their requirements better than any other companies.
Market segmentation is splitting the market into analogical group or segments of customers and choosing the most proper groups or segments who share the same or similar needs.(pride-ferrell,2008;271) Market segmentation is about com...


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...13) With Toyota Way sensibility , Toyota aims always perpetual improvement with kaizen. Toyota Way on customer satisfaction includes some notions.Requirements of customers show differences time by time.With Toyota Way sensibility, they always follow the customers needs. Toyota based on the long term relationship between customers, this situation continuos also after sale the car to them.With this idea, there is no last point for Toyota for presenting more to their customers.(Liker, 2004) Marketers have to create perfect balance between local or regional problems for operating companies (Kumar-Nagpal, 2001 ; 6) Toyotas´ marketing segmentation overcomes with this problem because Toyota operates almost the all segments and they do not locate all of their models in all regions.They manufacture and sell models with considering the conditions of the geoghraphic area.





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Marketing Research and Market Segmentation Essay

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