Polo Ralph Lauren’s key success factors derive from the company’s powerful identity. It is notorious for it preppy American style in the designer world, but it is also luxurious, elegant and thrives to always be a classic. It appeals to a wide range of consumers, even if a person doesn’t wear Polo they are at least familiar with what it is. The way the company markets itself is also a big part of its success. For a company that started out less than 50 years a...
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...esentations and Documents. Web. 13 May 2011.
"Tommy Hilfiger Racist Comments to Oprah Winfrey Hoax." Latest Email Hoaxes - Current Internet Scams - Hoax-Slayer. Web. 13 May 2011.
"Understanding Your Target Market: Polo Ralph Lauren | Learning from Big Boys." Learning from Big Boys: Small Business Lessons from Big Businesses. Web. 13 May 2011.
Wednesday, Claire Suddath. "Ralph Lauren vs. Polo - Top 10 Ridiculous Celebrity Lawsuits - TIME." Breaking News, Analysis, Politics, Blogs, News Photos, Video, Tech Reviews - TIME.com. Web. 13 May 2011.
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