Redbull Case Study

Redbull is highly popular, Redbull consumers were inspired by functional drinks from the Far East, Dietrich Mateschitz, the co-founder of the company, designed a formula for the energy drink, and applied a unique market concept, in 1987 in Australia. Since then Redbull has spread throughout 169 countries and plans to keep making progress, employees about roughly estimated 10,000 people, records shown since 2015. The time Redbull was produced it was the new age of Big hair and popped collars, and what they were missing was an energy drink to give them a boost so they could go throughout their day feeling nice. The energy drink mainly tackled teens and young adults. Being successful and sponsoring extreme sports such as waterfall kayaking and

The consumers are constantly being drawn with the advertisement and catchy phrase like “Redbull gives you wings.” And their new one “Gives wings to people and ideas.” Recent news update states Redbull is now opening their Energy Drinks in China, Reported by Georgina Prodhan. Once gaining they’re growing the company. Obviously Redbull spreading rapidly. a lot more of the consumers would be facing health risks. An article written by Natalie Stein, she mention the side effects on drinking Redbull, She brings up weight gaining, Stein sourced the CDC also known as Central of Diseases Control, and the calculated that 1/3 Americans are obese, or also maybe a high risk of chronic diseases such as cardiovascular disease or

Countries like Taiwan, France, Denmark and Germany has ban the Redbull brand, due to their consumers’ surfer chronic conditions. During my interview most of the students didn’t have problem and some did, the last person that I interview said “depends on the person” when I asked him if he sees signs of insomnia. When you drink Redbull how do you feel, you feel like your blood pressure is rising, you feel tooth decay? My whole research reflects on you how Redbull effects your body, a lot of sources found says it does effect the human