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Beauty marketing essay
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Action Program
In order to accomplish the desired growth of Studio 12 there will be a two-year period of actions taken by the salon’s owner and staff members.
January
During the first six months most of the action program is geared towards attraction of new customers and making the salon widely known. Although the salon has been around for fourteen years there has not been a significant amount of increased revenue. The problem with this is not being able to adequately present themselves to the community. This brand awareness by residents and non-residents of Hoboken will come mainly through what Is Studio 12’s advertising strength: word of mouth.
February
Current customers who get their hair done at Studio 12 must be treated with exceptional service. They are the one who will determine the future of the store. For this program we may call them the early adopters who are the first to experience Studio 12. By ensuring quality service, Studio 12 will be positioning itself towards more business. It is important that Studio 12’s staff goes out of its way to give an experience that goes above and beyond the customer’s expectations.
March.
Through word of mouth, current customers will inform potential ones about their amazing experiences at Studio 12 and how great the attention is. This can be done by sharing experiences with their family and friends to even posting reviews on websites like Yelp.
April.
When the number of customers increases there will be a need to hire two more experienced stylists. These stylists should be ones who share Studio 12’s goals and values. Eventually, these stylists will become full time workers at Studio Twelve in order to accommodate the increase in customers and maximize the salon’s potential for inc...
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...The end result to these polls and surveys will allow the salon to gauge the overall experience of the customers and understand if changes need to be made. For example, if the marketing plan suggested Studio 12 stop serving wine to the customers and the feedback was negative, then Studio 12 will know immediately and make necessary changes.
Checklists.
Another control process that can be put in place would be to initiate monthly checklists. Monthly checklists would enable Studio 12 to find out if the efforts put into marketing are producing acceptable results. Examples of things kept in a checklist can include checking up on customer surveys; improve brand recognition, finding about quality of services and product satisfaction.
References
Gary Armstrong, Philip Kotler. (2012). Marketing An Introduction (pp. 254-351). Upper Saddle River, New Jersey: Prentice Hall.
Salon Success, by Pivot Point, is a textbook to help you understand all of the communication skills that go into working in a salon with clients. You have to keep them happy and coming back. A lot that goes into this. This book really helps you understand yourself and gives you tips to help you with yourself. You need to take care of yourself before you can help others. Before reading this, I thought it would be pointless, because I thought I knew everything they were going to teach me. But I was wrong. This book breaks everything down so you can see everything that goes into working in a salon. I learned a lot from each chapter.
Mrs. Roth chose this career in cosmetology since she was laid off from her job at the school district and was in need of money and a job. Thus, she decided to go to a beauty school for one year. She was only laid off for six months, so she came back to her job at the school district for part time while she finished her schooling.
To ensure the high quality of the atmosphere program, there will be a hair and makeup stylist onsite for the entertainers, as well as a costumer for daily maintenance and upkeep of costumes and props. The costumer can also incorporate body painting as a means of performance art and possible promotions with slot tournaments, casino giveaways, and other property marketing ventures.
middle of paper ... ... N.p. 2014. n.d. Web. 17 May 2014 http://careerplaning.about.com/cs/occupations/p/cosmetology.htm Finally!
Cosmetology has changed drastically from the 1500’s to today by using different products, introducing new hairstyles and introducing new makeup techniques.
At fifteen, to better support my family financially, I pursued a cosmetology license. For two years, I balanced school, a part-time job and a 1500-hour cosmetology course. Shortly after becoming a licensed esthetician, I was promoted to a team manager and I trained others in technique and use of equipment, distributed work, made quick decisions in a fast-paced environment and accommodated customer complaints. As an esthetician, I did an initial consultation, monitored progress and level of client satisfaction. Between customers, I sanitized the room and sterilized the equipment and prepared necessary product and machinery, which increased my ability to multitask efficiently. I gained leadership skills, as I had to supervise my team despite their seniority. With my clients, I learned the value of effective communication and the ability to target and correct problems to satisfaction. I enjoyed working within a team in an environment with diverse age groups.
I decided to go to cosmetology school a couple months ago while my sister was in school to be a nail technician. I would always go into her school, Nicholas Jay at the time, and get my hair and nails done. I got to talking to a lot of the students about why they chose to do that and if it was fun. “Cosmetology has given me the opportunity to express myself artistically
...es several groups were randomly selected to help get some insight into prospective customers. These groups consisted of a wide range of females ages ranging from 15-75. They were asked a variety of question. These questions consisted of what type of service they were typically use to and how that current services could possibly be improved. They were given information about our company and what we offer. We then asked what were some of their personal feelings about having our company come into their homes to provide them with service. They provided us with feedback that was pretty much already known to Crowning Glory nonetheless to our surprise there was feedback that made sense but had not been thought of.
To expand brand awareness, brand loyalty, and the appeal of its products the company implements a grassroots community-based marketing strategy. The company selects ambassadors that are local fitness professionals to proliferate word-of-mouth marketing among their students (Thompson, 2014, p.C86). Lululemon additionally engages social media, sponsors local athletic, fitness, and philanthropic events, and positions a community events bulletin board and chalkboards in its stores. The bulletin board displays announcements of future activities, presents fitness education and brochures, and promotes neighboring ambassadors’ yoga studios and fitness centers, while the dressing room chalkboards provide an outlet for customers to rely their comments (Thompson, 2014, p.C86). Lululemon’s yoga ambassadors lead a class every four to six weeks; whereas local professional yoga instructors conduct weekly classes at their local Lululemon location as the retail stores allocate the rearrangement of merchandising displays to provide ample floor space. These retail stores reflect the appearance of a simple, neighborhood boutique as they are situated in street locations, shopping centers, lifestyle centers, and malls as a means of integrating into the community (Thompson, 2014, p.C82). This is enhanced
The experiment uses a hair salon sample survey to gain a deeper understanding of customer service. A thorough interpretation of the data set separating close and distant relationships provides insight into the problem of customer dissatisfaction in regards to employer/consumer relationships. The data is organized into several columns and separated by response. Respondents who are close are identified as “1”, while respondents who are distant are represented with “-1”. There are ratings from one to seven based on the following factors: “consider new”, “cut again”, “remain loyal”, “recommend”, “straightforward”, “open”, “don't want to know”, “wants feedback”, “honest”, “truthful”, “can’t tell”, “needs repair”, “fix relationship”, “guilty”, “intact”, “bad experience”, “bad job”, “pleasing”, “distressing”, “minor problem”, “major problem”, “concerned”, “satis_stylist”, “happy cut”, “meet need”, “friend”, “know well”, “important”, “intimate”, “close friend”, “regularly”, “general company”, “realistic”, “important cut”, “help person”, and “reflect”. Through a series of thirteen questions, the research firm explores the extent to which a customer’s distant or close relationship plays on how they react after a dissatisfying experience. After refreshing the experiment, the scenario changes but the survey questions remain the same. One scenario illustrates a scenario where you have a close relationship with the stylist, where you would consider this person a close friend, while the alterative situation presents relationship between stylists and client as more detached. Overall, this study is searching for the general outcome that occurs when the perceptions of hair stylists create when combined with a displeased client response. These outc...
After studying the cosmetic market we can identify a series of needs in this market:
My Other Kitchen, a commercial kitchen space hiring and kitchen incubator, directed and owned by Jane Del Rosso, is looking to expand the business. The commercial kitchen hiring business is growing satisfactorily. However, greater growth is desired for the consultancy side of the business as stated by the client.
Petty Ross D. Editor's Introduction: The What and Why of Marketing; American Business Journal, Vol. 36, 1999
The main objective was to foster customer retention and loyalty increasing cross-property usage. The number of multi-property guest stays should be increased to 10% from the 5% rate experienced during the last year.
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.