Case Analysis Of Pepsi

1.2 PepsiCo was created in 1989 by pharmacist Caleb Bradham. It was originally named “Brads Drink” but because of the pepsin and kola nut ingredients Bradham decided it would be better to call it Pepsi-Cola. In 1910 Pepsi franchised to 24 states and sold over 100,000 gallons of their syrup annually. In 1923 Bradham sold the trademark to Craven’s Holding Corporation, who shortly after sold it to a New York stockbroker named Roy C. Megargel. Within a few years the company was earning over a millions dollars and was on its way to making history. Pepsi generates over $98 billion in retail sales, and holds 36% of the total snack food market in the United States. Pepsi-Cola’s headquarters are located in New York with nearly 300,000 employees

Key stakeholders consist of consumers, that will purchase the product, but are afraid that this product will ruin their health and well being and will not purchase it if that is the case. Another key stakeholder is employees who help make the product, but are concerned they will become targeted for the mistakes of amounts of ingredients, packaging, or waste from the factories. Then their are key ethical issues that need to be focused on the first is when Pepsi was facing heavy criticism for producing a product with packaging that contributes to a large amount of waste. Secondly In 2007 attention was drawn to Pepsi’s drink Aquafinia water with the assumption that the water in the bottle was spring water from the mountains, although it was not. Altogether Pepsi-Cola has done good and bad in their business, they have had some negative ethical issues, but have managed to make quiet a name

People will be delighted by the fact that they have finally come forward and confessed to the mistake that was made. The negative that will happen when a public announcement is made is that they are confessing the wrong that has been done, to people who may never had known of it. Those people will now be aware of the mistake. Another negative is that some will think that Pepsi is just doing this to get ahead, instead of being truly sincere about their apology. The positive for a new packaging system is that their will be less waste, making India a less polluted environment. The negative is that they need to change all of their packaging and come up with a new system of how they can use less plastic. The positive of a Go-green campaign is that they will make people more aware of recycling, and help the environment. The negative is that it would be a halt of production because they are focusing on the campaign and not their products. Their is a positive to fixing the internal relations with the employees that are working for the company and that is that the workers will love to hear that they are doing a good job from someone higher up. They will also enjoy getting the chance to truly meet the boss and speak with them about any issues, concerns, or