Strategies and implementation summary
For the Company to accomplish its objectives outlined above, a number of strategies will be applied. Below are the mechanisms that the Company plans to employ;
The business intends to convince prospective customers to try out the prickly pear products. This will be through the use of radio, billboards, and television as the primary media channels. The reason behind the Company’s choice of this marketing strategy is that the advertiser has full control of the message that is passed on to customers. People have a great desire to minimize pains such as those caused by diseases and maximize pleasure. Communicating the health benefits associated with consuming the prickly pear products will definitely increase the sale of the products (Clow, 2007).
As a marketing strategy, the business will offers samples to the consumer products free of charge to give them a chance to try out the products before committing themselves to buy. This strategy will, how...
... middle of paper ...
... call for methods of marketing and operations and financial strategies different from ones used in the company other businesses. For instance, the new business may involve buyers, customers, or competitors; different from the Company’s previous buyers, customers, or competitors.
Risks associated with not launching the prickly pear products
Failure to launch the products will lead to continued cases of high death rates resulting from health challenges, such as diabetes and obesity, especially for individuals who can’t afford artificial medication.
A marketing plan is a crucial document in determining the success of any business and more so when launching new products. This is because it offers guidelines to the company on the best way to carry out business operations. However, it is not just about designing the document but about following what is contained therein.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- What Shouldn’t be For Sale. In the article “What Isn’t For Sale?,” author Micheal J. Sandel illustrates we as human in society must be keep “debate” in order to vote for what should belong and what must buy and sale in the economy market. Sandel asserts most of the things in this world now can buy and sale by money; well some should be for sale, but not all. He brings up some example such as, A prison- cell upgrade, your doctor cellphone number, and access to the carpool lane while driving solo.... [tags: Thought, Human, Health insurance, Sale]
1068 words (3.1 pages)
- My shop is going to sell second hand clothing and school equipments. The school clothing will be fixed up to make them appeal to market audience and look as good as new. Shoes are ranging from size 6-10 to make sure they fit the large majority of the school students. Blazer colour will be ranging from black to green and ties will have to types: gold and yellow stripes ties and dark green ties. We also sell school summer shirt as well as school badges and PE kits. School equipments are various in sizes and shapes.... [tags: Business Marketing]
737 words (2.1 pages)
- Goods and services may be supplied under a range of different contracts. The transfer of property in this case is said to fall under the Section 2(1) of the Sale of Goods Act 1979 which stated “A contract of sale of goods is a contract by which the seller transfers or agrees to transfer the property in goods to the buyer for a money consideration, called the price.” Therefore, it is defined as a ‘contract of sale of goods’. Which is either for the (i) sale of specific goods or (ii) for the sale of unascertained goods.... [tags: remedies, sale of goods act]
1654 words (4.7 pages)
- Introduction In marketing, there are two ways of selling products to consumers. One is the mass marketing or undifferentiated marketing, and the other is target marketing or differentiated marketing. The former is the traditional way of reaching out consumers by selling all of them the same products. The latter is the contemporary way of connecting with the consumers whereby companies choose select groups of people or organizations to sell to. Target marketing is the trend nowadays in selling products in which companies are creating customized sales approaches for every group of buyers.... [tags: Products, Sale, Targeting]
586 words (1.7 pages)
- INTRODUCTION Before discussing about the marketing mix i would like to explain the meaning of market and marketing in brief. MARKET - According to prof. chipman market is not necessarily to a place but always to buyers and sellers who are in direct contact with one another. MARKETING - Marketing is a process of identifying the needs of consumers , manufacturing the products according to their needs and wants and then distributing the products to the consumers where they want and when they want.... [tags: Marketing, Pricing, Marketing mix, Price]
2122 words (6.1 pages)
- In today’s modern markets, what is not for sale. As Michael J. Sandel points out in What Money Can’t Buy, almost everything is a commodity for sale, from prison cell upgrades, to the right to emit carbon into the atmosphere and even the right to shoot an endangered animal. The unique markets for these commodities came as a result of faith in markets and subsequent deregulation as the primary means of achieving public good. The current financial crisis, which began in 2008, has cast doubt on that faith.... [tags: Morality, Ethics, Moral, Religion]
1006 words (2.9 pages)
- Kelly and Sale: Persuasive Or Pointless. Unarguably, since technology has been introduced, it has had profound effects, permeating not only onto society, but our entire ecological system. To categorize the effects of technology as predominantly beneficial or detrimental, as Kevin Kelly and Kirkpatrick Sale claim in their interview, is difficult. "Interview With The Luddite" captures and vividly illustrates their seemingly pointless and underdeveloped ideas. Kelly, protechnology, and Sale, a contemporary neo-Luddite, discuss many technological issues, including the automation of the labor force, oral tradition, literacy, and civilization.... [tags: Kelly Sale Argumentative Persuasive Essays]
1921 words (5.5 pages)
- Gideon’s Freedom in Doris Lessing’s No Witchcraft For Sale Dr. Gosby’s Comments: This student did an excellent job of applying the ideas we discussed in class relating to the obedience to authority When Europeans moved into the bush of Southern Africa and realized that they were hopelessly outnumbered, they had to develop ways to create and maintain their authority over the native population. They had tremendous advantages in the obvious areas, as author Jared Diamond writes in his Pulitzer Prize winning book: The proximate reasons behind the outcome of Africa’s collision with Europe are clear.... [tags: No Witchcraft Sale]
1074 words (3.1 pages)
- Marketing Mix The success of a company relies greatly upon proper marketing. A company must have a proper mix of all the elements and marketing efforts in order to produce desirable sales results. This mix will include the variables and tools a company will use to satisfy the business objective and the needs of their potential customers. This mix which is determined by marketing research and experimentation is commonly known as the marketing mix. This mix consists of four variables which the business world often refers to as the "Four P's".... [tags: Business Marketing]
1557 words (4.4 pages)
- Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R.... [tags: GCSE Business Marketing BTEC Coursework]
576 words (1.6 pages)
- A Comparative Analysis Of Official Crime Statistics
- The Correlation Between Variables Affecting The Ability Of First Year Students
- The Constitution Of The United States
- Ethical Dilemmas : An Ethical Dilemma
- Childhood Sexual Abuse During Childhood
- The Importance Of Emotional Intelligence As A Determinant Of A Person 's Personal And Social Competence