The holiday season is a critical time for retailers. On average, approximately 30 percent of all sales have traditionally occurred between the Friday after Thanksgiving and Christmas, with jewelers and certain other retailers reporting that the holiday season accounted for 40 percent or more of their total annual sales. In recent years, an increasing number of shoppers have been turning to e-commerce sites instead of brick-and-mortar stores for their holiday shopping. For 2016, e-commerce sales are expected to increase by almost 14 percent although total retail sales are expected to increase by only 3 percent. If the predictions prove true, 2016 could be the first holiday season in which e-commerce 's share of holiday sales exceeds 10 percent. …show more content…
Successful e-commerce retailers consider a variety of unusual factors when planning their holiday marketing messages. For example, younger males comprise a substantial portion of last-minute shoppers, and they are more likely to be focused on simply getting through their chores, frequently ignoring promotions and sales. Focusing on how easily they can complete their holiday shopping may be a better marketing message than delivering a digital coupon. Weather conditions can affect sales significantly; research has shown that online sales increase when the weather is inclement, so some retailers increase their marketing efforts on days when snow, sleet or extremely low temperatures are keeping many shoppers at home. Other online retailers are looking more at items that could be purchased together than at items that have traditionally been bought at the same …show more content…
According to one study, approximately 50 percent of all shoppers balk at paying for standard shipping although they are willing to pay for upgraded, faster shipping. During the 2015 holiday season, one study found that 78 percent of all retailers offered free shipping of some type; the most common offering was free standard shipping if the order exceeded a specific amount. Such an approach can encourage shoppers to purchase multiple items from the same site in order to meet the minimum requirement for free
Rudarakanchana, D. (2013). E-Commerce retailers foresee strong holiday sales, amazon besting traditional firms. Retrieved from http://www.ibtimes.com/e-commerce-retailers-foresee-strong-holiday-sales-amazon-besting-traditional-firms-1468146
...er that same period. This may indicate that consumers are going online to make the purchases they once made at department stores.
For decades, stores have opened their doors in the wee hours of the morning on the fabulous Black Friday. In recent years, however, the “early-bird special” concept changed when many major chains from Target to Toys R Us opened on Thanksgiving Day itself, turning the best shopping day of the year into a two-day celebration. This is quite disturbing to some because man...
Starting the day right after Thanksgiving, everybody’s mind is set on one thing: Shopping. People young and old wake up early in the morning to start their holiday shopping. Everyone is looking for the perfect gift for their family and friends. But nobody cares to think of what the employees at their favorite stores think and feel. Shoppers just come inside and turn the store upside down.
“In our culture, Black Friday has become more and more of a thing each year, also, Cyber Monday has increased over the past 3-4 years with key deals online. Small business Saturday has also became more
Stores are generally jam packed on black friday, full of other shoppers fighting for the same deals. Lines can be outrageously long, forcing shoppers to spend their time waiting rather than on another endeavor. If prices are not slashed by extreme amounts, the day long ordeal that black friday can seem like a waste of time. The payoff of fighting the black friday madness is not worth it to some shoppers, some of whom would rather participate in cyber monday. Cyber monday has become increasingly popular in the past years, dragging consumers away from in store shopping to online shopping. Many consumes see the interent deals as more profitable than the one day in store sales offered by retailers. In the end, it all falls onto the consumers preferences and how they value their own time spent on obtaining the goods they would
In the month of November, most people look forward to two major events: Thanksgiving and Black Friday. Now, Black Friday, for most, provides a chance to do all of their Christmas shopping because of all the deals that stores give. Unfortunately, this makes the Friday after Thanksgiving the busiest and most dangerous day of the year. People fight, claw and trample other shoppers just to get an item that is on sale. For those who do not want to brave the mobs, however, there is an alternative: online shopping. This option affects several things including the amount of people in the store, the amount of money brought in by stores and the amount of packages shipped by carriers such as UPS, Fed-Ex and even the local post office.
Holidays have always been known to affect our consumer culture for many years, but how it all began eludes many people and very few studies have been completed on it. Even though some say that the subject is too broad to precisely identify how holidays, especially Christmas, directly affect our market, I have found that people’s values, expectations and rituals related to holidays can cause an excessive amount of spending among our society. Most people are unaware that over the centuries holidays have become such a profitable time of year for industries that they now starting to promote gift ideas on an average of a month and a half ahead of actual holiday dates to meet consumer demands.
In an effort to explain these three strategies congrutently, it is important to realize the necessity to keep the e-commerce sites fluid. E-commerce is a dynamic and constantly changing medium. Customers are fluid also and can move their business to other sites, or as we will show later, use several sites to complete their purchases. Quality improvements and organizational changes are constant to deter the customers from leaving a site and looking elsewhere for products. Adding the creative products to a current well optimized site offers benefit. The benefit can produce positve results for the vendor of the original site and the creative entrepreneur also. Featuring the Thirty-One Productions type of horror entertainment
Customers are quick to fall into the category of “belonging” found in Maslow’s hierarchy of needs. They feel as if in order to belong or to feel loved and respected by others they must try to attain what everyone else has or wants. This is especially true during the holiday season when people feel that what they buy reflects how they feel about the people they buy presents for. If you feel that you must purchase a certain present that you know will be out of stock and hard to find, you are better off shopping online or by mail. Shopping online and by mail is becoming the new wave of shopping and it is a smart, convenient, and timesaving process.
Marketing Strategy as the Key to Business Success Marketing strategy helps a company to meet it's objectives by finding an ideal medium between the company's available resources and opportunities that present themselves in the market. A strategy would involve the creation of plans that would enable a company to achieve its overall objectives. The idea of a strategy portrays an image of a well thought out plan as it has had careful evaluation of the market and the company to come up with a suitable strategy to meet the goals and targets for the company's medium to long term future. The purpose of a strategy is to allow management to be aware of what direction the company is heading in and for them to convey this to the workforce so that the whole company is pulling in the same direction so the objectives of the company can be met relatively easily compared to if there was no sense of cohesion between one department and the next. A perfect strategy will take into account company objectives, customer requirements, the activities of competitors and a well looked into prediction of future market patterns that will affect the company.
Shopping, shopping and shopping… that’s what’s mostly on our mind and in our mood at this time of the year. With all the good stuffs, attractive prices and the payment facilities, it’s difficult to resist the shopping frenzy. Shops, shopping malls, streets, everywhere are buzzing with people at that time of the year. Shoppers are looking to reap some amazing bargains while retailers are trying to move as much stock.
In today’s world, retailer’s needed to identify and quickly respond to trends and challenges. This article relates to how a retailer faces new challenges and trends. Retailers plan so many new things for the future to some how calculate customer’s behavioristic data. Information about customer’s buying activities, for example, most retailers attempt to determine information such as the time that most customers make purchases or the average amount of the purchases. Significant that knowledge can help buyers confirm they have enough amount of merchandise where and when customers wants to purchase it. They must develop strategies in response to use those changes.
For most, Thanksgiving is a holiday spent with family and delicious food, but for others, it is a day consisting of tremendous planning in hopes for a major haul of “discounted” items. In the United States, it is safe to say that Black Friday is one of the biggest shopping events each year. In recent years the public's participation in Black Friday has continued to decline, stated by the National Retail Federation. ”Thirty-five percent of consumers who plan to shop during Thanksgiving week say they will do so on Black Friday, down from 51 percent last year and 59 percent the year before, according to consumer markets research from PwC, the professional services giant.” (Bhattarai). I personally have never been
The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.