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Tourism In Sri Lanka Essy
Tourism-a blessing or a curse in sri lanka
Tourism In Sri Lanka Essy
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1. Executive Summary
Blue Ocean Travels (Pvt) Ltd was formed to provide air flight reservations along with all level of accommodations, travel insurance, and other travel related service providers to clients.
The company's target customers are high income and the medium income earners. These would include lawyers, bankers, executives, doctors, etc. The major purchasers are located in urban areas within Sri Lanka. The customers are generally loyal repeat customers.
In addition to all these changing customer needs, more niche markets are also evolving promoting differentiated products. Therefore, it would be a formation of a very difficult competitive situation with the experienced providers, especially with market leaders. But Blue Ocean Travels (Pvt) Ltd is only an upcoming small company which is not within that bigger caliber range yet. Blue Ocean Travel's target market members will have similar activity interests, more disposable income and less sensitivity to price.
As a small company, it has some significant weaknesses which should be rectified, for the company to progress.
2. Situation Analysis
2.1 Company Analysis
Blue Ocean Travels (Pvt) Ltd is a family owned business which provides services which mainly focus on the air travel sector. It is a Tourist Board approved and IATA Accredited service provider, who was incorporated in August two thousand and four in Colombo.
The company provides a variety to of services relating to the travel services, such as air flight reservations where the reservation is made for particular flight that the customer prefer on the the preferred date, travel insurance service offered that is the insurance required for the passenger in their travel period could be obtained at the agency,...
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... marketing plan. A monthly periodical review should be conducted to monitor the improvements.
References
Ticketing Manager of Blue Ocean Travels (Pvt) Ltd
Lankabusinessonline.com. 2014. Travel Target. [online] Available at: http://www.lankabusinessonline.com/news/sri-lanka-tourist-arrivals-reach-2013-target-after-data-revision/922133990 [Accessed: 24 Feb 2014].
Anonymous. 2014. [online] Available at: http://www.sltda.lk/sites/default/files/Annual_Statistical_Report-2012_new.pdf [Accessed: 26 Feb 2014].
Tutor2u.net. 2014. Ansoff Matrix. [online] Available at: http://www.tutor2u.net/business/strategy/ansoff_matrix.htm [Accessed: 26 Feb 2014].
Indexmundi.com. 2014. Sri Lanka - Urban population. [online] Available at: http://www.indexmundi.com/facts/sri-lanka/urban-population [Accessed: 27 Feb 2014].
Blythe, J. 2006. Marketing. London: SAGE Publications.
According to Chairman and CEO, DDD OOO, there are a few things that will sustain the company and its financial pos...
The industry started a major growth phase in the late 1960s and early 1970s achieving more than 2,100 percent growth. The early goal of the cruise industry was to develop a mass market since cruising was until then an activity for the elite. A way to achieve this was through economies of scale as larger ships were able to accommodate more customers as well as to create additional opportunities for onboard sources of revenue. The global growth rate of the cruise industry has been enduring and stable, at around 7% per year in spite of economic cycles of growth and recession. For instance, the financial crisis of 2008-2009 has not impacted the demand for cruises. This underlines that the industry has been so far fundamentally supply based; the ships are built and the customers are found to fill them through various marketing and discounting strategies.
Mason, K. J. (2001). "Marketing low-cost airline services to business travellers." Journal of Air Transport Management 7(2): 103-109.
The Provision Master is facing a challenge jobs because the Provision Master must analyze the previous trips experiences, the season, and the current customer base so that enable to come out a list which can satisfy the passengers’ need. The Provision Master may need to consider where the passengers from like US based, European based or Asian based because different region passengers consume different things. The Provision Master also has to consider the number of child passengers on the cruise because they consume less than adult passengers. When the list is finalized, it is transmitted to RCCL’s procurement department, which then does an extract in the system and sends purchase requisitions to suppliers via electronic data interchange (EDI), fax or e-mail.
The main problems that are affecting the company were the high level of labour turnover, below target production rates, high levels of scrap, the employees had little input in the decision making, therefore resulting in low motivation and job satisfaction, and didn't have enough feedback on there performance. Added to this was the conflict between the supervisors and employees in the production and packing areas, and the grading and payment levels wasn't satisfactory to the employees.
The other opportunity is the technological advances the company was upgrading their ships and more importantly were working on building new ones that will be ready to set sail in 2014. In addition, the technology has increased the cruise travel. Gives the technology to enhance the activities within the cruise.
This company provides accommodation facilities with hospitality for people who come from other areas but this is not a hotel service. This is called first unhotel hospitality product which enable guest to live like locally by experiencing luxury facilities. This concept has gone beyond the hotel service and it is called as vacation home. This great business concept was created in 2009 on the mind of Grey Marsh who is the CEO of this company. They are keeping their relationships with two parties to be success in their business and to make high profit in the market place. In here, they provide their service to typical high market home owners by giving the opportunity to let them out their home for people while the home is
Most businesses navigate through several cycles. One of the cycles is success, a stage where businesses exploit their accomplishments by expanding to build further scale. Arguably, Ocean Basket is in this stage, as it prepares its business model for more international markets.
Connect closely to market realities- Blue Ocean Leadership stresses on 360° feedback. People who are closest to market reality should give direct inputs to the leader on how they can best connect them to the customer and key stakeholders. In this entire process, people are contributing to define leadership roles enabling them to prosper.
The company’s target market appears to cater to every type of person in the luxury sector. This is reflected with its high class amenities, such as the Michelin restaurants and spas. The Mandarin Oriental International Limited Annual Report 2014 outlined that the leisure travellers have had higher demand recently over business travellers, as well as, “…higher spending leisure customers now making up close to 50% of the Group’s room nights” (Photos.mandarinoriental.com, 2014).
also be fixed with effort from the management, with potential to turn undercapitalized resources and
The origins of the cruise industry can be traced to 1818 when Black Ball Line began shuttling its customers between America and Europe, taking note of the comfort of its passengers. (Boyd, n.d.) The introduction of air transportation as a more economic transport alternative forced ocean liners, which ferried people to destinations in comfort, to innovate into a new product for survival. (Boyd, n.d.)
According to Leiper “Transportation is the only link between the tourist-generating region and destination region”[2]So, transportation was a more interesting sector to discuss in the report but I tried to find a company which is related with all these main sub-sectors discussed above in the report. I have decided to look in the U.K market for such company because “Tourism is one of the largest industries in U.K, worth approximately 75.9 £ Billion to the U.K economy in 2002 and supporting around 2.1 million jobs.” [3] During my research on internet I found many companies offering services in the tourism of U.K but I have decided to choose “Simply Travel” because of its variety of services offering related with the accommodation, transportation and attractions.
The major objective of any company is to make profits. Marketing is responsible for identifying a company’s customers anticipating their needs and wants, satisfying theses needs while keeping the its major goal which maximizing profits
In order to identify Air Mauritius’ target market variables such as demographic, geographic, psychographic and behavioural variables have to be covered. Air Mauritius can be considered a small aircraft company as it has a rather narrow range of planes compared to other airline companies, this is primarily due to the fact that Sir Seewoosagur Ramgoolam International Airport in Mauritius Islands cannot accommodate very large planes. However, it is not a small nor regional airline company and has flight schedules every week in continents such as Africa, Asia, Europe and Australia (O'Hanlon, 2013). Consequently it can be assumed that the target market is basically adult (age) men and women (gender) from different places all over the world who are looking for comfort and good services while travelling (benefits sought) of a medium to high status and income in order to be able to pay for all the tariff fares (psychographic). . Hence, it can be approved that Air Mauritius’ target market is scattered worldwide and cannot be really classified as they tend to market for various markets ranging from businessmen to tourists of different ages. However as Mauritius Islands are mostly known for its tourism industry, Air Mauritius is trying a new marketing strategy in order to attract more families to travel with them to Mauritius Islands for touristic reasons (4 trends in family travel for