Table of Contents
ACKNOWLEDGEMENT: 1
EXECUTIVE SUMMARY: 2
Mission Statement: 2
BIO-MAGNETIC WRIST WATCH: 3
INTRODUCTION: 3
Product Profile: 3
Why we use titanium instead of other metals? 3
Health Benefits: 3
Market Research and Analysis: 4
Market Description: 4
MARKET PLAN: 4
Price Strategies: 4
Setting the price objective: 4
Determining Demand: 4
Estimating Cost: 5
Types of Cost: 5
MARKET SEGMENTATION AND TARGETING 5
MARKET SEGMENTS: 5
Geographic Segmentation: 5
Demographics: 5
Psycho graphics: 5
TARGET MARKET: 6
MARKET NEEDS: 6
SWOT ANALYSIS: 6
Opportunities: 6
Threats: 7
COMPETITOR ANALYSIS: 7
DISTINCT COMPETENCY: 7
STRATEGIES AGAINST COMPETITORS: 7
Promotional Strategies: 7
Advertisement: 7
PROMOTIONAL TOOLS: 8
PUBLIC RELATIONS 8
DISTRIBUTION CHANNEL 8
SERVICES AND WARRANTIES: 8
Manufacturing and Operations 9
Manufacturing Location: 9
Technological Aspects: 9
Budget 9
Table: 9
EXECUTIVE SUMMARY:
We want to launch Bio-Magnetic Wrist Watch. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Bio-Magnetic Wrist Watch”.
Bio-Magnetic Wrist Watch is not a kind of typical wrist watch but that wrist watch use as usually, Bio-magnetic wrist watch is miracle product which helps the people in keeping energy level up & balanced. Bio-magnetic wrist watch provides a complete wellness by stimulating the nerves and improving the blood flow. For the marketing purpose of the product we have decided to launch one product line.
After setting a reasonable price of the product, middle and upper class people can afford it easily.
We have targeted two major cities of Pakistan (Lahore, Karachi). Lahore and Karachi are large populated cities. Bio-Magnetic Wri...
... middle of paper ...
...We will prefer the locations to set up our manufacturing firms, warehouses and inventories in different core business points in Karachi where it will be easier to collect the raw material (also by shipping).
Technological Aspects:
To create innovative quality product we need to use high advanced technology. We need high tech machineries which are import from the different countries (Thai Land, China). The machinery will be collected when required.
Budget
Table:
Years 1st Year 2nd Year 3rd Year
Sale: 1644000000 2460000000 3276000000
Less Cost of Production: 1219300000 1763000000 2339610000
Gross Profit: 424700000 697000000 936390000
Less Selling & Admin Exp 9 % 147960000 221400000 294840000
Net income before Tax: 276740000 475600000 641550000
Deduction of Tax 16,17,17 % 44278400 80852000 109063500
Net Income After Tax: 232461600 394748000 532486500
Developers at Apple have combined the convenience of digital watches with cellphone technology to create a watch that user cannot not only keep time with but also makes phones calls, set calendar reminders, check the weather, and track their activity level.
Fitbit was founded in 2007 by James Park and Eric Friedman with the purpose of using wireless technology to improve a person’s fitness and health according to the About Us page in Fitbit.com. Fitbit would fall within the digital technology industry that focuses on improving health and wellness of individuals. I would also classify Fitbit as an Internet of Things (IoT) device because it is Internet-enabled and shares and captures data without human involvement. Fitbit’s competitive advantages include being the first to market with a wearable technology that is widely accepted by general consumers. Fitbit was able to increase their market share significantly due to their first-mover advantage. Another competitive advantage for Fitbit includes
Furthermore, Under Armour’s goal is to expand their wearable watches and bracelets into built-in sensors that go into the clothing they create. This product will allow consumers to be accessory free and still will be able to track their activity levels. This innovative idea will surely bring in consumers, and provide Under Armour with the push they need to directly compete
With the recent popularity and introduction of various products such as the Fitbit, Garmin’s Vivoactive, and Android’s smart watches, Apple releasing the Apple Watches definitely kept up with the smart watch trend. The Watch’s massive presence in the market has allowed it to not only match many of the qualities of other watches, but in a way surpass them with the apps, and marketing programs it has implemented into the design and functionality of the Watch.
Pacemakers are an electrical pulse regulatory mechanism, that helps create well balanced heart beats in patients in need. Pacemaker monitoring in the past has been limited to Physician visits, and emergent visit to the hospitals. Proper pacemaker monitoring with real-time implications leaves new insight and advancement within the medical field; while delivering real-time possible life saving patient information to appropriate personnel.
Ownership and control of production ; vertically integrated manufacturing operation to enable its constant introducing of new items and also ensure short lead time
These requirements might seem obvious at first, yet it is exactly the demand and supply on each one of them that causes the limitations and control of this technology. The 3D printer is no longer an equipment that can only be found in a scientific lab, but people can buy it on Amazon with the price from 600 to 2000 dollars. Moreover, there are numerous companies which are starting to invest new functions upon the 3D printer such as the three types of 3D printers that have been advertised in the “Top 3 Best 3D Printers You Must Have” video: “the Tiko, the Palette, and the Moonray”. For instance, the Tiko printer is a new type of “uni-body” 3D printer which prevents the unstable printing problem caused by the traditional “separate three-piece rail frame”. Also, its 1 kg rolls, large “internal filler” and the “close-build chamber” also promises the project to be more “reliable and accurate”.
retail price of it is in a higher range. It is also contain a 2000
For the case undertaken in this thesis work, the result we got according to the given options by the management of Lafarge Surma Cement Ltd. Indicates that, distributor storage with last mile delivery is the best choice of the distribution network. It is followed by retail storage with customer pick up and Manufacturer/Distributor storage with customer pickup. The selected network is tailored to match the characteristics of the product and the performance along with the needs of the customer. From the analysis, it is a suitable option for fast moving items for which some level of aggregation is beneficial. In this network, warehouse is much closer to the end customer and there is a requirement of high number of warehouses than other options.
Over the past century the use of technology in our everyday life has increased tremendously. Just a few of these technology devices that are being used more frequently include objects such as cell phones, laptops, iPods and now one of the most recent frequently used devices known as the Fitbit. In 2007 Fitbit Inc. was founded in San Francisco, California. The founders James Park and Eric Friedman came up with useful devices that track your activities, exercises, food consumption, weight gain or loss, sleep patterns and much more. For your convenience Fitbit comes in different sizes that includes different settings, which guarantees everyone finding one that matches their activity level and price range. The different types of Fitbit include the Zip, One, Flex, Charge, Charge HR, Surge and a few more which have only a few minor different than the ones listed above. Each of these different models have differences that make them unique to one another.
MIThril task is to make a wearable computer as unnoticeable and light as possible. There are not kits for marketing, but an easy and clear document available to anyone who is willing to attempt of making one himself. This is a task that gets people to get involved and make a wearable computer to be worldwide.
We have started utilizing many devices, applications on smart phones to help us with diagnosing and capturing important information regarding patient’s disease. Livecor, a mobile electrocardiogram enable patient to capture their heart rhythm at the finger tips. All patients have to do is to place their fingers tips at the back of a smart phone such as an iPhone with the Livecor case attached to the phone. The patient’s rhythm will show up on the smart phone screen, if patients are having palpitations, they can easily use this technology to detect abnormal cardiac rhythms, and with a charge of fees, they can have the rhythm being reviewed and interpreted by a certificated cardiologist and obtain an official report. Technology like this prevents unnecessary emergency room visits and decrease hospital admissions, which overall decrease health care
Designer watches for men have evolved over the centuries and become almost a necessity. There are many kinds of watches all with different functions
A watch is a timepiece worn on one’s wrist fastened by a strap or band. They are a common item of purchase for men, women and children. I noticed that there are fewer people wearing watches; most if not all rely on electronic devices for the time, such as mobile phones and tablets. Personally, I feel bare without a watch. My wrist is aware of the absent weight. “For everyone who falls in love with a watch, a watch is the one item that goes everywhere with you, so that even in that lonely motel room on a business trip, or sitting as I am right now stranded in an airport, you can look at your watch and feel a sense of comfort. A watch is your best mechanical friend, wherever you go.” (Stone, 2006)
The various types of magnets are used in countless facets in everyday life. Thousands of industries, including automotive, electronics, aerospace, craft, manufacturing, printing, therapeutic and mining utilise magnets so that their machineries, tools and equipment can properly function.