Target is friendly, neighborhood store for many people. Because of this store’s long hours of operation, wade range of products and polite customer service it became my super store too. The first Target store was opened in 1962 in Minnesota (“History”). Since then, Target grew and became the second largest discount retailer in the United States, trailing only Wal-Mart Stores, Inc. (“History”). Target has distinguished itself from its competitors by offering fashionable, modish products at affordable prices. The company owns and oversees its e-commerce initiatives. Target founded its first on line services under the domain: target.direct as a partnership with Amazon.com in 2000. As of August 23, 2011 the company separated and changed its online operations and it has been known as Target.com since. The big red bullseye became Target’s logo for every store and online sites and “Expect more. Pay less” became its motto …show more content…
Target is known to offer higher quality and more innovative products. Adding garden centers and food highly increased Target’s sales and rivalry. This store chain signs exclusive partnerships with designers like Jason, Wu, Zac Posen, Isaac Mizrahi and the most recent Lilly Pulitzer. It is every customer’s preference to be well dressed without overpaying. Sustaining low prices to remain competitive in the industry is Target’s priority. By sells its products directly to customers it is able to keep the cost at or below competitors. Target’s Red Card, Target Visa, Target Card and price matching of online retailers provide additional discounts for customers. Reinvestment into community puts Target in the front pages. This company spends “4 million dollars” programs (“4 Million Every Week”) every week in civic giving. Consumers look to support retailers who are actively involved in the community through sales of homegrown products and sponsorship of local events or
For example in the economic forces they work to provide higher end discounted items to keep the profits up by allowing shoppers to have quality and cost savings. In the technological forces, Target has used the increase use of mobile platforms to allow their customers to shop online and pick up in the store by saving time. With the political-legal forces Target works to provide a safe and non-discriminating environment for all customers. Environmental forces are taken in to effect by looking at better waste recycling management to decrease their carbon footprint. Target works hard to represent the values and mores of their customer base, by being actively involved within the community and addressing current social
Target, a high-end discount department store, hoped to continue expanding and adding to the company’s 1,752 stores, by purchasing 200 Zellers stores, located in Canada. One of Target’s, longtime goals was to expand into Canada , and after a decade, the company took a jump across the border (Shaw, 2011). Because many thousand Canadians hold a Red Card, Target’s reward card, Target assumed this would be a successful expansion, increasing the amount of US brands that encompass Canada’s market. Target spent a year converting the Zeller stores, altering and renovating them to transform them into Target Canada, a subsidiary of Target (Shaw, 2011). They opened 124 stores in locations all over Canada, hiring back only one percent of the former Zellers employees, desiring to make a fresh start for the department store chain (Target Refused Zellers Workers).
Target, the nation's #2 discount chain, now operates more than 1,500 Target and Super Target stores in 47 states, as well as an online business called Target.com. Target and its larger grocery-carrying stores, Super Target, have carved out a niche by offering more upscale, fashion-forward merchandise than rivals Wal-Mart and Kmart. After years of struggling to turn around its Marshall Fields and Mervyns departments stores divisions, the discounter sold them both in 2004. Target also owns apparel supplier The Associated Merchandising Corp. and issues Target Visa and its proprietary Target Card (www.Answers.com/topic/target-corporation).
The first Target store had been opened in the year 1962 in the suburb of Roseville, Minneapolis with a tough focus on the easy shopping at a competitive amount of discount prices. In the year 2013 in which the Target remains very committed for providing an easy shopping experience for the guests by delivering the distinctive merchandise and the outstanding value. The Target currently has been the second largest retailer in America with Target.com and it is ranked as the mostly visited retail web sites (Target Co, 2013).
The products that are available at Target can easily be found at a variety of other stores or online, which also makes them perfect for this type of market structure. In terms of entry, perfect competition allows for any company to enter into the market without many issues. The o...
Target Corporation recognizes the importance of technology in reaching its customers. In 2011 the company launched a completely redesigned website that focuses on ease of use. Target also has an industry leading mobile application that allows the company to reach its customers regardless of where they are located. In fact, Mobile Commerce Daily named Target the “2010 Mobile Retailer of the Year” (Target Corporation, 2011). It is in this sector that Target’s potential for growth is the highe...
Recommendations to achieve a sustained competitive advantage: Online, mobile, and store purchase will certainly increase customer traffic with the online and store combinations gives Target Corporation with a best possible low-cost price. A best-cost provider strategy allows Target to position itself and compete with low-cost providers such as Walmart. In addition, it employs a competitive strategy with a designer label along with superior supply chain, increased operational capabilities, and skilled employees. . The strategy of sending coupons are huge for a customer, so increase discount based on their purchase history and use the store brand credit card to attract more customers.
The Target Corporation formerly known as “The Dayton Dry Goods Company” is a major retailing company that was founded in 1902 in Minneapolis, Minnesota by George Draper Dayton. It is ranked the second largest discount retailer in the United States and ranked thirty- sixth on the Fortune 500 as of 2013. The Target Corporation has been serving this nation with the best price possible goods since their expansion from “Dayton” and is continuously winning the hearts of consumers with their dedication and service. A phenomenal merchandising strategy and cross channeling has enabled this upscale discounter to serve their purpose of customer loyalty and fulfill their promise of “Expect more and Pay less”.
Macy’s intended to deliver enhanced shopping experiences to its consumers through dynamic department stores and online sites. In this regard, the company developed a North Star strategy that allows it to improve its sales growth and to develop its existing core activities. The company’s consumer research monitors, analyze and anticipate their needs and wants based on the changing market trends. This allows it to strengthen its customer base and also helps it in identifying new markets and customers. Macy’s also identifies different styles and designs based on various occasions and events that allow it to capture the changing preferences of its customers. The company also celebrates various iconic events to interact with its customers which
Target Corporation is a well-known retailer in the world. The company offers multiple products and services and to satisfy every needs of its consumers by offering these products in one destination. Secondly, the company provides their products and services by offering higher valuable products but with affordable prices in most locations within the United States and other countries. The company’s store has multiple divisions to satisfy and to differentiate the needs of its consumers. Other strength includes the store’s large square foot store with attractive design to create an excellent shopping experience for its consumers. Other strength includes strong retail chain distributions, employee diversity, and successful
Target offers products like household goods and sporting equipment. Target and Wal-Mart are similar in the items that are sold. Target offers products for families for kids of all ages, plus has shopping for adult clothing. Target offers movies, CD's, and DVD's. Target also offers vacuum cleaners, bed and bath supplies, and kitchen supplies. Target is another example of a one stop shop.
Target Corporation being a retail industry, the structure by product grouped to a functional level practices works the best. This is necessary for the other functional levels to collaborate as a single team to produce a positive customer shopping experience. Target Corporation further divided the functional level into a geographic area to exercise management tasks effectively with the given authority. Each structure of the management at the geographic level has a strategy discussion, a line of communication, growth, and progress reporting according to the corporate reporting plan. Jana Potts who manages Target Corporation store has closer to 300, 000 employees working for her and the effective can be improved if the role is broken within domestic into channels, stores into broader segments and a separate global position. The rapidly growing online channel and global expansion are necessary to support Target Corporation's strategy of internal growth and sustain it for long term sustainability. These structural changes will allow Target Corporation to connect with its employee at a functional level and bring changes faster, track and monitor the
1. The Discount Department Store. Target prefers to be called as the latter instead of just department store. Expect more, pay less. With this tagline, the customers expect to purchase more items and pay the least amount possible. Not like other retail industries like its competitor Kmart and Wal-Mart, Target maintains retail value in terms of product offerings. They are known in their designer’s items in clothes, exclusive beauty products, categorized and functional goods, and seasonal offerings. It also sells the greatest number of gift cards among its rival business.
People throughout our society recognize Target as a national icon because of its distinct logo. At one point or another people have seen the famous red bullseye that marks the store. The corporation uses a variety of visual elements and principles of design to successfully convey a message to its audience. Companies create graphic designs to differentiate from other competing companies.
Target Corporation is the biggest discount retailing business in the US which comes just after Wal-Mart Stores Inc. The headquarters are located in Minneapolis in Minnesota in the USA. George Dayton founded it. It initially started as a family business with a regional retailer shop and later grew into a national full retailer store. The company’s main aim is to offer retail services at friendly rates and, its main attracting feature is discount rates offed on different products in the business. The company has indicated tremendous growth in the retail business. It has a target to outgrow its market and achieve competitive advantage over its competitors. This essay seeks to discuss the competitive analysis and