Marketing Strategy: A Marketing Plan

Introduction

A marketing planning is very essential for clothing retailing like Nelson Professional clothing. A marketing plan is an overall plan for the business of any company. A well defined marketing plan is the foundation of a well-written marketing plan. Although a marketing plan has a list of full actions, a marketing plan without a sound strategic foundation is of little use. A marketing planning is a inclusive blueprint which outlines an overall marketing efforts. A good marketing mix can be helpful to realize the marketing process. The marketing plan can function from two points: strategy and tactics (Kotler and Keller, 2009). In general organizations do the strategic planning covering just the year ahead of them. But practically the strategic planning should stretches three or more years ahead and this plan will help them to overcome those problems faced for having one year plan. A marketing plan describes the

sPush vs. Pull:

Once the main concern of the marketer was to sell the product anyhow in the market and this approach is called push strategy. This strategy says that selling more by pushing products to the customers from the marketers. But this strategy is not successful always. A new strategy has evolved and that is called pull strategy. Here the marketer can collect customer feedback easily and get recommendations about the product features and pricing. This strategy makes a strong relation between them. A marketer can easily gauge the market demand, customer tastes, competitor’s strength and weakness.

Holistic marketing:

The holistic marketing is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breath and interdependencies (Kotler, Keller and Koshy, 2007)

1.2 Evaluation of Nelson professional clothing’s capability for planning its future marketing