Marketing Plan For A Marketing Budget Essay

Marketing Plan For A Marketing Budget Essay

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It can be difficult deciding on a marketing budget and figuring out exactly how to distribute marketing and advertisement funds. It is important to know that a marketing budget is really something that needs to be adjusted on a regular basis in order to account for the ebbs and flows of the work year. Without paying close attention to a marketing budget, businesses, especially small businesses, can notice a really negative impact in their spending.

Below are some tips to help you establish and adjust your marketing budget as well as some important platforms to pay attention to so that you are getting the best ROI (return on investment) possible, and really seeing the benefits of your budget.

1. Consider the Following:

How established is your business? If you are a new business or you are not heavily recognized locally or in your industry at large, you need to spend more money on marketing up front to build business and establish yourself.
What do your competitors spend? Getting an idea of industry-specific marketing spending and tactics is one of the ways you can be sure that you 're targeting the right spending percentage (more on that next).
What is feasible and affordable? With so many ways to market online and make a name for yourself at low-cost, there is no reason to over-spend, or spend excessively on marketing.
2. Percentage (%) of Sales!

There are a lot of different ways to set up and establish a marketing budget,  but unfortunately, some of them are not effective because they don’t account for the dynamic impact that sales have. Using percentage of sales to determine your marketing budget allows you to avoid problems that come with fluctuating profit. By using percentage of sales, you are keeping your advertising con...


... middle of paper ...


...rstand how and when to adjust your spending and respond the fluctuating rates of sales as they happen.

The Takeaway

These are just five tips for adjusting your marketing budget and making sure that you are constantly staying on top of your ROI. You need to consider first where you stand as a business, how long you’ve been around and how well you are known in your industry. Then you need to define what percentage of your budget can go towards marketing and allocate those funds accordingly.

In order to have the most successful marketing budget, you also need to devise a long and short-term plan, to make sure you are staying proactive in reaching your goals. Checking in on a monthly basis will dramatically help with optimizing your marketing efforts! You can learn more about understanding your marketing budget by contacting our Marketing Agency, The Miami SEO Company.

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