Marketing Plan Analysis Project Essay

Marketing Plan Analysis Project Essay

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There are many things that went well within our group for this marketing project. Our group collaborated very well to come up with ideas that would set us aside from any other group. Having group meetings weekly helped tremendously in the process of the final project. I had a very creative group. We all came up with a lot of ideas, and worked out the pros and cons of each which allowed us to eventually come to one great main idea. We separated our paper out into different sections and each picked a section to complete. This helped piece the paper together well. After the paper was pieced together, we all went through and edited the paper to make sure everything was well written. Our group really did work well together, which created a great environment for us to collaborate and create our marketing plan.
One thing that could have gone better in the process is actually finishing the project a week before our presentation rather than several days before. This would have allowed us ample time to fix any problems in the presentation and practice it enough to where we have it memorized. We were all stressed out several days before trying to memorize the speech. Piecing together the paper went really well, and I do not believe anything could have gone better with that besides putting in higher quality information.
One main thing I would do in order to enhance my group’s plan is to utilize the companies around Kennesaw State for sponsoring. My group was afraid to use anything with another company because we weren’t sure whether or not it was allowed, but companies would usually be more than happy to sponsor an event and get their name out. We could have also used companies as promotion for the A-Sun Volleyball tournament by placing p...


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...targeting Greek Life, there could have been a better way to direct market. Another area with room for improvement is with exposure. Exposure is key to promoting anything, especially an event. We could have used many ways of exposure that would have helped promote the tournament. We could have looked more into social media advertising, media advertising, and sponsorships. Sponsorships would have been the biggest improvement to our plan. To feed off of exposure, the final improvement that could have been to use the direct response communication channel. One in particular that we could have used is email. Email is very fast, and is free. We had no budget for this project, so mass emails would have been a great addition to our promotional plan. There were several areas that could have been improved, but our plan was well developed and the overall outcome was remarkable.

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