Marketing- Original Writing
Introduction
This assignment is based on my knowledge of Marketing. Within this
assignment you’ll find reasons of why I have chosen to study
marketing, what I believe marketing is and what is involved within the
long chain of marketing. Marketing is using many different techniques
to find and keep customers whether it’s directly or indirectly,
whether it’s about going to business meetings to persuade another for
your business or whether you’re stuck in front of a computer screen,
researching what your competitors are offering. Marketing offers so
much more knowledge to a business on how to satisfy their customers,
after all, a happy customer is a loyal customer.
Although there are many acceptable reasons for why I have chosen to
study marketing such as the fact that if I was to ever think of
opening a business of my own I would understand the strengths and
weaknesses of my business, I would hopefully understand my customers
and if opening my own business doesn’t become a reality then I would
at least understand the true worth of a product in order to avoid
paying too much for products which are hardly worth it which basically
helps me understand the world of money much better. For example, by
studying marketing I have understood that although the per unit of
small parcel are normally lower in price than big parcels, the bigger
package is normally not better in quality just higher in quantity.
Marketing is part of a business which controls the way that the goods
or services are being sold.
Key terms:
Products are goods or services which are provided by a business. Goods
are physical products like a car for example and a service is a
non-physical product like a hair cut or a train journey. Anyone who
pays for a product or service is called a customer and the person who
receives the product or service is known as the consumer. A customer’s
need is a basic necessity that a person has in order to survive
Kotler, Philip, and Kevin Lane Keller. Marketing Management 12e. Upper Saddle River: Pearson Prentice Hall, 2006.
Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed., pp. 2-33). Upper Saddle River: Prentice Hall.
Michael R Solomon; Bradley Barnes. (2009) Marketing: real people, real decisions (1st Edition). Harlow : Pearson Education Limited pp.492-494
Armstrong, Gary, and Philip Kotler. Marketing: an introduction. 11th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2013. Print.
One of the best ways to describe marketing is: Marketing is managing profitable customer relationships. The goal is to attract fresh customers by promising greater value and to keep and grow current customers by delivering satisfaction. We further define marketing management as the art and science of selecting target markets and building profitable relationships with them. This is how the marketing strategy was formed in this submission.
MARKETING - Marketing is a process of identifying the needs of consumers , manufacturing the products according to their needs and wants and then distributing the products to the consumers where they want and when they want. Thereby creating the place and time utility.
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
This research studies the elements used in the Coca-Cola advertisements over the years and how it has managed to influence the society to consume the beverages that they produced. The researcher has chosen to study the Coca-Cola Company specifically as it is one of the most successful companies surviving for over more than a century.
Marketing in Action, an Introduction. International Thompson Business Press: London. Mc Carthy, J (1996) Basic Marketing: A managerial Approach, 12th edition.
Marketing is a very broad term, which encompasses all the activities that help businesses in identifying their customers and needs of their target market, utilising all the communication resources in order to target their target market, eventually persuading them to purchase the organisations products and services. It is much broader than the concept of selling, as selling just includes techniques of direct communication used to persuade the customers to buy the products and services of an organisation. In fact, sales are the integral part of marketing. Marketing also helps organisations to utilise all resources in an efficient way to gain customer satisfaction, which will eventually help in the growth of the company. While, on one hand, marketers tend to focus on the needs and preferences of the customers, they also need to keep a close eye on their competitors (Gillespie, 2010). Companies always look to beat down their competition with providing better products and/or services, or by providing less-expensive goods to the customers than their competitors, in order to achieve or maintain the leading position in the industry. The core focus of this paper is to identify and discuss the core aspects how managers could maintain the marketing activities of the organisation in the global context.
Inbound marketing is a relatively new concept when compared to its counterpart, outbound marketing. Inbound marketing was created as a solution to fill the needs of the times. Traditionally, the only way to reach your customer base was to put advertisements on the radio, television, magazines, or newspapers and cross your fingers that customers would find their way to your product/service. In contrast, inbound marketing evolved from the technology that is available to the everyday person. It is quicker, faster, and a more reliable type of marketing that ensures that the customer base you are trying to reach gets your message. It even gives the customer a voice to give the marketer feedback in real time -no matter either parties location.
Petty Ross D. Editor's Introduction: The What and Why of Marketing; American Business Journal, Vol. 36, 1999
“Marketing” aim has to be understanding the consumers needs and acting in the true moment with a suitable “marketing approach”
Marketing is defined as follows: Marketing is the process of interesting potential customers and clients in your products or services. In this essay, I am going to address the concept of “social marketing” and how does social marketing differ from “societal marketing” or “socially responsible marketing” in the first part, and in the second part, I am going to provide examples of each of the three approaches to marketing and analyse how these represent a departure from traditional marketing practice.
...rnt that marketing can help you to persuade and communicate with customers in order to retain them and make them loyal to the business. Also the foundation on how a business can penetrate in the market with the 4 P’s in the marketing Mix helped me understand that before starting up a business we need to target on the location, people , place and promotion. Marketing has give me knowledge and skills to be innovative and build self confidence in public speaking skills.