Raviz Restuarant
Introduction:
Raviz Group of India n Restaurant offers authentic Indian Cuisine at various locations in New Zealand. All restaurant are fully licensed and both dine - in and take - way options for customers to enjoy.Raviz been started in the Year 2000 with the idea to give real authentic Indian Cuisine. It’s been hard work at early days but with the support of locals, the Brand Opened 7 branches in few years. Raviz now targeting to open more branches on different cities of New Zealand. Our new branch is ready to open at papakura.
Marketing operations:
The purpose of the Marketing Operations function is both to increase marketing efficiency and to build a foundation for excellence by reinforcing marketing with
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We attract new customers by doing advertisement on official website. We also put special scheme on our websiteSo this marketing helps us in achieving our goal of new customers.
Relationship marketing:Relationship marketing enables us to maintain long term profits by maintaining good relationship with our customers.
Special service marketing:Our special service of office lunch (it include 2 Vegetable, 5 chapatti, roaster papad, butter milk and pickle) attracts office goers and it increases the profit of our restaurant. Also the provision of birthday parties helps our restaurant publicize more because other people come to restaurant and taste the products of our restaurant and if they like they become our customers. So this marketing helps us in achieving our marketing objective of gaining more profit and publicize our restaurant.
Special occasion marketing: Special occasion marketing has also helped a lot in boosting up the sales of our restaurant. Also our restaurant has raised its sales up to 18%% by offering special offers on special occasions to the customers. This marketing helps us in achieving the objective of increasing the
They have promotional activities to increase how many people come to the restaurant and how many people will come again
The promotional campaigns, both in store and advertisements, should reinforce A1’s history and premium quality in its messages. This would strengthen A1’s position as a premium, high quality brand in the minds of its consumers. In addition during Memorial Day weekend, a FSI promotion should be launched for the marinades line, which offers discount coupons for the marinades range (instead of the initially planned steak sauce range) to encourage consumers to try the new products.
Zoë’s kitchen was a natural extension of Zoë Cassimus’s own kitchen. It was a place livened by her love of family and warm hospitality. Marcus and Zoe opened the first restaurant in Homewood, Alabama, in 1995 only serving lunch 5 days a week. By Dec, 2005 there were 16 locations in 5 states. The menu included a healthy selection of receipts that were carefully created from scratch, which produced the freshest food and also promoted good health. Her son John took it from a single family restaurant into one of the leading concepts in the fast-casual restaurant industry. This fast-casual dining classification was the newest segment to emerge in the maturing industry.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Customer relationship management: the companies that focus on satisfying their customers and create for them a superior value will build and maintain profitable customer relationships. The satisfied customer is more trusted than others because it awards the company a great share of business
Relationship marketing is also a key technique used by businesses because it involves building relationships with customers for example giving out discounts and special offers; this can help a business out as the customers may potentially become repeat customers meaning more products would be bought resulting in a bigger profit.
Grönroos, C. (2004). The relationship marketing process: communication, interaction, dialogue, value. Journal of Business & Industrial marketing, Vol 19, Issue: 2, 99-113.
Richards, K., & Jones, E. (2008). Customer relationship management: finding value drivers. Industrial Marketing Management, 37, 120-130.
According to this, it is obvious that the objective of marketing is to satisfy demand of customers by those ‘individual and organizational activities’ like promotion or pricing of goods, which are all just means to achieve that. Additionally, organizations could stand out from their competitors once they meet the needs of customers better than others. Thus, it can be said that the successful marketing is to provide competitive advantages for organizations by doing better in satisfying customers’ desires through products and other marketing activities.
via promotional stalls and kiosks to create brand awareness and allow customers to first hand taste
Customer relationship management is a cross-functional process to achieve a continuing dialogue with customers, across all their contact and access point, with personalized treatment of the most valuable customers and to ensure customer retention and the effectiveness of marketing initiatives. It is also provide the chance for customers to interact with the brand.
To ensure that each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff. To provide at a fair price - nutritional, well-prepared meals - using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve.
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...
Ryals, L. (2005). Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships. Journal of Marketing, 69(4), 252-261. doi:10.1509/jmkg.2005.69.4.252
We present best quality of food to the regulars customers with best presentation and excellent way of service.