The Marketing of Products to Children Essay

The Marketing of Products to Children Essay

Length: 2102 words (6 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Do you think that the marketing to children is a social problem?



INTRODUCTION
The marketing of products to children has continued since the emergence of the free market policy in the 20th century. However, in the recent decades, there has been a drastic increase in the expansion of marketing efforts targeted at children. The average child views thousands of television and print advertisements every year including television shows, magazines and web based advertisements which are targeted specifically at children. Most of the programs and movies watched by the children are now being dominated by marketing campaigns that sell toys, games and other products centered on the characters and themes of these shows (Palmer, 2008). Strategies of the marketing departments have become increasingly sophisticated in their attempts to appeal children through the use of extensive market research on the buying habits of children and the expertise of child psychology, often monitoring their preferences on each product (Kunkel, 2002).
This paper will argue that the expansion of marketing strategies has become overwhelmingly sophisticated throughout the century and as a result children have become a prime target of marketers. The first section of the paper will outline impacts and influence of marketing strategies, specifically the effects of inappropriate advertisements on children. This paper will then discuss current advertising and market practices and why marketing to children is a social problem. Finally, the essay will conclude with a discussion and commentary regarding the issue of child centered marketing and its long term effects on the younger generati...


... middle of paper ...


...Encyclopedia of Business and Finance (2nd ed., Vol. 2, pp. 717-718). Detroit, MI: Cengage Learning. Retrieved February 21, 2014, from http://go.galegroup.com/ps/retrieve.do?sgHitCountType=None&sort=RELEVANCE&inPS=true&prodId=GVRL&userGroupName=ko_k12hs
Kunkel, D. (2002). Children and advertising. In J. R. Schement (Ed.), Encyclopedia of communication and information (Vol. 1, pp. 128-132). NY: Cengage Learning. Retrieved February 21, 2014, from http://go.galegroup.com/ps/retrieve.do?sgHitCountType=None&sort=RELEVANCE&inPS=true&prodId=GVRL&userGroup
Norland, V. J. (2004). Marketing strategies. In D. James (Ed.), Nutrition and Well-Being A to Z (Vol. 2, pp. 37-41). NY: Macmillan. Retrieved February 21, 2014, from galegroup.com/ps/retrieve.do?sgHitCountType=None&sort=RELEVANCE&inPS=true&prodId=GVRL&userGroupName=ko_k12hs_d63&tabID=T003&searchId=R4&resultListType.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Marketing Techniques For Health Care Products

- Marketing Techniques for Health Care Products Health Marketing encompasses producing, collaborating, and conveying health information and interventions to consumers with to protect and promote the health strategies of a diverse populations (CDC, 2005). Health marketing and communication is an emerging field that relies upon traditional marketing models and values. Health Marketing works in conjuntion with many disciplines and functions to meet the health needs of diverse populations. The goals by healthcare organizations is to improve the quality of the services they offer, and consumer education is a first course of action to such an end Radulescu, V....   [tags: Marketing, Health care, Medicine, Healthcare]

Term Papers
768 words (2.2 pages)

Essay about Marketing Skills : Marketing And Marketing

- Marketing skills are useful in every field and business to some degree(I’m not sure that you need to add, “to some degree.” It’s a good statement, but I’m not a marketing person;]). Every product or service offered needs some form of marketing to be successful and gain a customer base. From grocery stores and product management, to photographers, hairdressers, and lawyers, to social media marketing, marketing has a place everywhere you turn. My degree will be an Associate’s in Business Marketing....   [tags: Marketing, Social media, Marketing strategy]

Term Papers
1051 words (3 pages)

Essay about Children As Consumers : Advertising And Marketing

- On considering what marketing is, one article, ‘Children as Consumers: Advertising and Marketing’ by Calvert 2008 defines marketing as “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit an organiza¬tion and its stakeholders”. Using the “Four Ps of marketing - product, place, price, and promotion - advertisers use paid public presentations of goods and services in a variety of media to influence consumers’ attention to, and interest in, purchasing certain products”....   [tags: Marketing, Advertising, Nutrition, Obesity]

Term Papers
719 words (2.1 pages)

Marketing : Marketing And Marketing Essay

- “IMC is the coordination of the promotional mix elements (advertising, public relations, sales promotion, personal selling, direct marketing, and online marketing/social media) with each other and with the other elements of the brands’ marketing mix (product, place, price) such that all elements speak with one voice.”(pg. 12). The objective of marketing is to produce bottom-line results by increasing sales and high investment returns. Long-terms goals for marketing campaigns are to increase value of a brand over time....   [tags: Advertising, Marketing, Graphic design]

Term Papers
1033 words (3 pages)

Marketing Plan For Advertising For Children Essay

- Previously there were no restrictions to the certain age limit for advertising especially for those who targeted children below 12 years of age. Advertising aimed at children was conducted through promotions, tie ups with cartoon characters or events targeting the latter. Children did not understand they they were tricked and that the primary reason was to sell them junk food and create unhealthy habit (Palmer & Carpenter, 2006) There is need for all Companies to undertake their promotional strategies while respecting the interests of the public (Hill & Langan, 2014)....   [tags: Advertising, Nutrition, Marketing]

Term Papers
1164 words (3.3 pages)

Marketing Analysis : Marketing And Marketing Essays

- Marketing Apparel In addition to looking through the point of view of many different generations, it has also been beneficial to look at marketing from a Sporting Good’s Niche. The sources argue that companies are facing hardships in gaining and securing consumers for apparel. Several sources that focus on marketing sports apparel have said email marketing has proved successful for apparel businesses. According to Byron (2005), using emails and phone alerts may be the answer. Email marketing has emerged, “retailers are crediting email marketing with being the most immediate, versatile, and one of the cheapest forms of advertising....   [tags: Advertising, Marketing, E-mail, Consumer]

Term Papers
735 words (2.1 pages)

Essay Marketing Is A Well Strategized Tool Used By World Businesses

- Marketing is a well-strategized tool used by world businesses to communicate brand value to eligible customers and at the same time manage customer brand relationship and in return, the company and business stakeholders become the sole beneficially (McNeal, 1992). Marketing aims at breaking any societal barriers that are standing in line, blocking the success of a brand and to achieve this any means possible to reach a target market is using. The advertisement is the most recognized tool of marketers that is used to manipulate and get to the target customer....   [tags: Advertising, Marketing, Marketing strategy]

Term Papers
1587 words (4.5 pages)

Direct Marketing and Avon Beauty Products Essay

- Direct marketing The definition of DM is very complicated but it is simply selling a product or service via direct advertising sent through the mail, and also via several Internet promotion methods. The direct selling method enables the consumers to bypass inefficient wholesale and retail distribution systems. Women who left business in order to have children is able to do part time business, and also a very attractive career for woman reentering the work force. According to the “Direct selling Assosiation”, 1,230,000 women engaged in direct selling in 19924....   [tags: GCSE Business Marketing Coursework]

Term Papers
899 words (2.6 pages)

Essay about Marketing And Children

- American children are consumers of media and are exposed to a plethora of messages on a daily basis, most targeted directly at them (Neeley 2004). And there are not just one, but at least three groups who are out to take advertising to children out back for a spanking. One example of marketing towards the youth market is the Kellogg's website "Fun-K-Town". The site is devoted solely to kids and their "favorite" breakfast brands through the use of games. The site is looked at in depth below. Section 1: Marketing or Entertainment You might think a lot of money goes into putting together a website such as this, especially with a decent selection of games....   [tags: Business Marketing]

Term Papers
1618 words (4.6 pages)

Essay on International Marketing To Children

- International Marketing To Children The prevalence of childhood overweight and obesity is reaching unprecedented proportions in Australia and internationally. The most recent research on the prevalence of overweight and obesity among children, from kindergarten to school year 10 in New South Wales, Australia, indicates 8% of boys and 6% of girls are obese and 17% of both boys and girls are overweight (Booth et al., 2006). Food marketing to children has been recognized in a joint report by the Food and Agriculture Organization and the World Health Organization as a probable causal factor in childhood overweight and obesity (World Health Organization, 2003), influencing children's food...   [tags: Business Marketing]

Free Essays
1053 words (3 pages)