Advertising and public relations are exceptionally important in the creating of an effective campaign. Once the personal selling along with the promotional campaign is in effect, the advertising campaign needs to be followed up with placing ads in all leading newspapers in the United Kingdom. This needs to have important information as to the use of anti-aging products in the newspapers and the online issues of the newspapers. The advertising promotion would be better off if they did not connect the anti-aging products with anti-wrinkle products. The anti-wrinkle ad needs to highlight their ingredients that help, stop and/or reduce the process in wrinkles. Once again this statement needs to be back up with proof from scientist in this field. It does not hurt to include quotations and findings from the scientists that researched the product, on how the ingredients work with your natural chemistry. There are many scientific laboratories that should be used to perform these studies and allow the researchers to produce the proof that is needed in the promotion of the product. As for the United Kingdom they seem to have plenty of available bases for co...
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...throughout the world. They seem to have an excellent marketing team and exceptional scientist that are able to continually improve on their products for the middle aged females worldwide. Their strategy in joining forces with Johnson and Johnson help them tremendously in the healthcare industry. This created a leg up for Neutrogena on their anti-aging products as well as the quality in healthcare of that product. As a middle aged female I too feel that Neutrogena has more of an understanding when it comes to the aging concerns in the world today. Being able to market your product locally or internationally you have to be able to connect with your target at their level and in their lifestyle. Marketing can be an exciting business to discover. I am looking forward to applying all that I have learned from this course in my marketing department of my business.
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