The use of the premium pricing together with the skimming technique in which the company will price their products higher than those of competitors before reducing the price with progression in time are the selected marketing mix technique for consideration by sabon. The company will use the first strategy in targeting the high-end market in pricing their products since the strategy works well for Western companies that seek to establish their presence in the Chinese market. Higher pricing in China will captu...
... middle of paper ...
...ew of the prices takes place. Finally, pricing should be done selectively for products that target the general population to reduce the possibility of incurring losses because of using inappropriate strategy (Zhang 37). Based on the analysis above, it is appropriate to states that consumers in the Chinese market behave differently from consumers in the American market when responding to the use of premium pricing and skimming strategy in promotion of beauty products.
Hopkins, Barbara E. "Western cosmetics in the gendered development of consumer culture in China." Feminist Economics 13.3-4 (2007): 287-306.
Kittichai (Tu) Watchravesringkan, Ruoh-Nan Yan, and Jennifer Yurchisin. "Cross-Cultural Invariance of Consumers' Price Perception Measures." International Journal of Retail & Distribution Management 36.10 (2008): 759-79. ProQuest. Web. 10 Apr. 2014.
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