Organizations use elements of the marketing mix like a chef uses the elements of a recipe. If an element of a recipe were used alone, the end product would not taste very good, but if the elements are used in the right proportions, the recipe works. Organizations use the elements of the marketing mix in the same manner. The purpose of this paper is to describe the elements of the marketing mix, product, place, price, and promotion. The paper will use an organization to describe how each of the four elements of the marketing mix affects the development of the organization's marketing strategy. The paper will also describe how the organization implements each of the four elements of the marketing mix.
Motorola and the Marketing Mix
Organizations need to identify who will be interested in buying their products or services. Once this is done, they need to see if their products or services will satisfy their customers' needs. An organization also needs to examine the packaging design, the materials used, and size. By analyzing the market requirements, an organization will be able to change the product or develop a product in order to match those requirements. In the wireless phone industry there are new products constantly being introduced. In the case of Motorola the product is the cell phone.
Considered by many as an essential part of their lives, the cell phone performs more functions today than it did just a year ago. It serves as a communication device, a source of entertainment, and a safety precaution. Motorola concentrates on attractive design, excellent call quality, ease of use, value added features such as a music player, camera, and video features, and high q...
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...usive offers to certain retailers. Many people like to buy phones from independent retailers such as Best Buy, Radio Shack, and Circuit City. A large number of customers prefer to buy from retail stores that belong to network providers. The fourth element of the marketing mix is promotion. Promotion is the process of informing customers of a company's product. Motorola effectively uses television, network providers, and their website to promote their products. By effectively combing all four elements of the marketing mix, a company can compete successfully in today's economy.
Kotler, P. & Keller, L. R. (2006). Marketing management (12th ed.). Upper Saddle River, NJ:
Pearson Prentice Hall.
The marketing mix (the 4 p's of marketing) (2006). Retrieved January 27, 2007, from
www.motorola.com (2007). Retrieved January 27, 2007.
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